e-Types A/S Strategy

By: Karina Permata Sari

(29115447)

Objective
Winning the Team Danmark
Competition
Dilemma:
Strategy of the Company vs vision of
the Customer
Cash Flow vs Identity of the company

Current Situation Analysis

Strength:
Capability to create unique and edgy design, hard
working employee, cooperative relationship with the
team, good agency with a solid reputation.
Weakness:
Sometimes Etypes getting too cutting edge for the
client, partners who become bottleneck in a project.
Opportunities:
International expansion of the business.
Threat:
New Competitors which will be entering the market.

Strategy
Be challenging for customer with an edgy
design but still representative to their
identity
Although the short-term Cash-flows are very
important for the E-Types, in a long term
perspective, the lost of identity can
represent lower Cash-flows in the future
which will compromise the company growth.
the best way to win the market is creating
one edgy logo

Conclusion
if E-types show both logos to the
Denmark Team Contest, will have a
better likelihood of wining the contest
and the possibility of improving the
Cash-Flow in a short and long term and
finally, following the strategy of the
company and the customer identity.