Email continuos to be @ powerhouse digital markoting channel, according to a recentty-reteased WBR Digital ‘whitepaper presented in conjunction vrith Emarsys, and reported by Marksting Charts, Based on 2 survey’, conducted Ly eTail, of retail professionals et companies vith less than $100 milion in annual revenues, the study ‘ound that email marketing is the clear leader arnong all online activities for bath acquisition and retection ‘Retail SMH Top Customer Acquisition and Retention Channels (2016) 96 of Respondents ‘channel Acquisition Retention tEmall marketing 31% 30%. (organic search 62 38 Paid eearch 59 ag Social med 52 36 Retaractine 20 7 IMfiates 31 21 Referral markating 21 1s MMabile marketing a8 2 Marketplaces 15 a ‘Comparison shopping engines 3 2 Source: Marketing Charis/WaR Digital/Emarave, Julv 2016 In research from two years ago, says the report, US marketers also Geamed email the most effective digital channel for swareness, acquisition, conversion and customer retention, Search is also a strong performer, according to the Emarsys research. Among the 10 specific digital activities, listed, organic and pad search ranked second and third in customer acquisition, with paid search third for rotention and organie search fifth. While the Issue of ROI continues to persist with respect to social media, ratalt SiBs do feel that It's effective for thern, Socfal media ranked fourth among all channels as a customer aequleflon