Product - Mix

By
Hassan Ali

M.com

PRODUCT MIX
Products of a company are called
PRODUCT MIX.
PRODUCT LINE
Close related products are called
PRODUCT LINES.
Important:
Any companys product mix has 4 dimensions

i. Width
ii. Length
iii. Depth
iv. Consistency

Width : Number of different product

lines carries by the company.
Length : Total Number of items in the
product line.

Depth : Number of version offered of

each product in the line.

Consistency : Closely related the various product

lines.

Unilever products

Consistency
Product Line
-1
Product Mix
Width
PERSONAL CARE

Product Line
-2
FOOD &
DRINKS

Product Mix Length

Soap

Produ
ct Mix
Depth

Cream

Toothpas
te

Lux

Shampoo

Clear

Ponds

Close up

Dove

Dove

Dove

Pepsode
nt

Lifebuoy

Lifebuoy

Fair
& Lovely

Product Line Length

Ice
cream

Cornett
o
Magnu
m

Tea

Lipton
Suprem
e

Product Line
Length

Thank
you