Case 6: Nintendo

Group 6: Dela Roca, Catherine | Lim, Deiyeane |

Montemayor, Marvin | Panco, Mildred | Pascua,
Arielito

OUTLINE

Case Context
Problem Definition / POV
Analysis
Recommendation

CASE CONTEXT

Nintendo is founded in 1889 as playing

cards
One of the market leaders (Super
Nintendo)

PROBLEM DEFINITION

ANALYSIS

Nintendo is one of the Big 3 gaming

companies. They are known as a developer
of consoles and video games.
The company took a chance with Virtual Boy
and it became a huge flop.
Nintendo offers easy games. Gamers want
challenging games. Nintendo tried targeting
families instead of gamers

ANALYSIS
SWOT
Strength
A long successful history of producing
quality games
Wide distribution networks around the
world
Cheaper price than its competitor

ANALYSIS
SWOT
Weaknesses
Poor in-house production causing
inventory problems

ANALYSIS
SWOT
Opportunities

ANALYSIS
SWOT
Threats
Fast development of technology
Substitute of smart phones and iPad
game apps

ANALYSIS
PORTERS FIVE FORCES
Suppliers Bargaining Power

ANALYSIS
PORTERS FIVE FORCES
Buyers Bargaining Power

ANALYSIS
PORTERS FIVE FORCES
Existing Rivalry

ANALYSIS
PORTERS FIVE FORCES
Substitutes

ANALYSIS
PORTERS FIVE FORCES
New Entrants