Distribution Network:

has a very wide network with a reach to 70%

districts in India
has an expansive reach of 300 dealerships with
614 touch points across 240 cities and a total of
1,300 up-country outlets in 900 towns/semi-urban
and rural areas across the country
First automotive company to expand its reach to
the remotest area of Kargil and Port Blair with 15
mechanical bays and 8 accidental bays
It caters to both the defence and general public
Newly established dealerships in Barmer and
Jaisalmer are 3S dealerships well equipped to
handle sales, services and spare requirements of
customers
3S dealerships have a display area of 3000 sq.ft.
and have lounge facilities for families and drivers
Wider the network, better the proximity and in turn
better customer satisfaction
Source: www.Mahindra.com

Tangible suggestions for

improvements in practices of
the company
Company needs to introduce hatchback, midsize sedan and sedan cars which has higher
ridership in India
With one of the introducer of electric cars in
India, company should strive for more such
projects including hybrid models as well
Company should give more focus to the
environment friendly models of its flagship cars

Source: www.Mahindra.com