MANAGEMENT OF TECHNOLOGY AND INNOVATION

BY:
Juhi Shah (I035)
Kinjal Shukla (I037)
Sachin Mistry (I041)
Sidharth Jain (I061)

INTRODUCTION
Company Name

Google

Vision

Organize the worlds information

and make it universally accessible

Critical Technologies

Cloud Storage
Cloud Computing

Products

Google drive
Google Docs
Google Analytics

Objective

Value Creation

Mapping
Hybrid cloud computing Dot com bubble burst Google Cloud Dataproc
integrating Hadoop and big data Competitiors have more storage and
lesser price.

Audit
Strengths: HR culture supports and favours technological environment.
Technology synched with business goals and deployed well.
Good analysis of project.

Core Technical Competency and

Competitive Positioning

Strategy Type for Cloud storage

Mature
technology

CP: Strong

CP:
Medium

CP: Weak

Types

Full scope

Selected
Scope

TP: Strong

Leader

Follower

Acquisition

Leadership

Full Line
technology
leader

Niche
player

TP: Medium

Niche

Follower

Rationalizati
on

Technology
follower

Technology
rationalizer

Followershi
p

Rationalizati
on
TP: Weak

Joint Venture Rationalizati

on

Divestment

Strategy Type for Cloud

computing
Mature
technology

CP: Strong

CP:
Medium

CP: Weak

Types

Full scope

Selected
Scope

TP: Strong

Leader

Follower

Acquisition

Leadership

Full Line
technology
leader

Niche
player

TP: Medium

Niche

Follower

Rationalizati
on

Technology
follower

Technology
rationalizer

Followershi
p

Rationalizati
on
TP: Weak

Joint Venture Rationalizati

on

Divestment

Deployment in Products
Products Google Drive

Google Now

Google
Compute
Engine

Technology
Cloud Storage

Cloud
Computing

Deployment in Value Chain

Thank you
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