Social Perception
MATERIAL FROM CHAPTER 3
Social Perception: Big Picture
How do we understand the behavior of others?
How does our understanding of others affect our
own behavior?
Three major areas of focus:
1. Nonverbal Communication
2. Attributions about Causes of Behavior
3. Impression Formation/Impression Management
Nonverbal Communication
Large percentage (maybe 75% or more) of the content of what we
communicate is NONVERRBAL
Ex: Charlie Brown
and his teacher
How do we communicate nonverbally? Facial Expressions
Gazes and Stares
Body Language
Scent
Touching
Facial Expressions
What emotions do you see in these facial
expressions? Universality of expression and
interpretation cross culturally, even with non-
Other Forms of Nonverbal
Communication
Gazes, Eye Contact
Ex: Cultural differences Respect? Disrespect? Kids w/ ASD
Stares
Ex: McK student
Body Language
Gestures
Posture
Gross Movements
Touching power differential
Tone of Voice
Scent
Importance of Facial Expressions
Phone Callvs. Face-to-Face
Facial Feedback Hypothesis
Ex: Botox recipients
Ex: Fake It Till You Make It
Emotions within us individually or between us socially?
Attachment theory emotional attunement at core of
development of self
Deception
How to detect it?
Micro-expressions
Interchannel discrepancies
Eye contact
Exaggerated facial expressions
Changes in linguistic style
Effects of Lying on Social Relationships
Decrease in trust
Lying in kids with attachment disruption statements
rather than questions
Attribution: How Do We Make
Sense of Others Behavior?
People Watching - Maybe this is why you signed up for a psychology course to
begin with?
Correspondent Inference (Jones and Davis, 1965)
Look for noncommon effects
Theory of Causal Attributions (Kelley, 1972) Internal or External Causality?
Consensus (check with others assessment)
Consistency (pattern of similar reactions over time)
Distinctiveness (pattern of similar reactions to other, different stimuli)
Other Attributions
Fate Meant To Be
Complex Causality More Than Coincidence
Action Identification goal orientation, long-term motivation
Sources of Error In Attributions
Correspondence Bias Fundamental Attribution Error
Others attribute causality to traits, lasting characteristics
Self attribute causality to situation
Gender Effects: Emotional vs Having a Bad Day
Why?
Actor-Observer Effect behind our eyes
Self-Serving Bias
Positive events: internal causes
Negative events: external causes
Impression Formation
First Impressions
Formed quickly
Somewhat more accurate than chance - but variable results
Best when based on gut (intuitive) reactions
Central vs Peripheral Traits (Asch, 1946)
Based on Gestalt psychology
Intelligent skillful industrious -
warm
- determined practical curious
cold
Implicit Personality Theories - Schemas
Impression Management:
Self-Presentation
Self-Enhancement Mirror, mirror, on the
wall
Other-Enhancement flattery will get you
everywhere
(Eddie Haskell can backfire)
Effectiveness:
Not necessarily linked to future results
People who engage in impression