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Prelim

Business Studies
Study Notes
By Andrew Newbound

Andrew Newbound 2013

The Nature of Business


Topic 1

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Role of Business
Topic 1.1

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What is A Business
A

collection of activities that are


performed to design, produce, market,
deliver and support its goods and
services.
Its owners do this to receive benefits

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The Nature of a Business


- Produce goods and services
Goods

Tangable object
The clothes we wear, foods we eat,
television sets we watch and cars we
drive

Services

Coles, Woolworths, Aldi


Intangible

Increase

in services, decrease in goods


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Profit
Difference

between the price at which a


good or service is sold and the costs of
getting the good or service to market
Gross profit
Net

profit

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Employment
Workforce

had changed

Skilled jobs
Young people in education and training
Aging
Increase in female participation
10,000 fewer people employed in
manufacturing than 5 years ago
Businesses

moving to low cost countries


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Incomes
Employees

reward for working in a

business

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Choice
Market

economy

Customer demand determines what


products will be sold in the market

Regulation

to protect consumers

Dangerous products
False claims

Regulation

Government affected by a free market lobby


Restrict

the market
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Innovation
A

new idea that relates to a better


product, a service or a way of doing
something
Niche market

Buyers with specific, unmet needs

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Entrepreneurship and Risk


Risks

associated with marketing new


ideas for products or new ways of
marketing or distributing better and
cheaper products

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Wealth
Wealth

creation

People invest in business


Want

to grow the value of their wealth over

time
Dividend

Payment of a share of profits


Businesses retain 50% to fund future
growth
50% in form of dividend
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Quality of Life
Providing

appropriate rewards for work


Challenging and interesting work
A safe working environment
Effective training

Enable employees to do work well

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Influences in the
Business Environment
Topic 1.3

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The Business Environment


Anything

that affects the operation of a

business

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Efficient Managers
Constantly

monitoring the business


environment to pick up any change that
may impact upon their business

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External Influences on
Business
Outside

the control of a businesss


managers

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External Influences

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Economic
Attributed

to the economic cycles

Predictable long-term pattern of changes


in the national income

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Economic Cycle

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Economic Cycle

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Economic Cycle
Australia

Sustained growth in spending for ~17yrs


following 1992 recession
Loss in confidence
2008/09

GFC
Rapid decrease in spending

Monetary policy
Determined

by RBA
Stabilise economic activity
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Economic Cycle
Recession

Unemployment rises
Spending falls
2 consecutive quarters of negative growth

Inflation

Demand begins to outstrip supply


RBA decreases interest rates

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Reserve Bank of Australia


Stability

of Australias currency
Maintenance of full employment
Economic prosperity of people of
Australia
Welfare of people of Australia

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2009 GFC
US

householders defaulting on
mortgages

Those reliant on such funds could not be


payed

Economic

stimulus

Minimise impact of downswing


$53 billion by Rudd Labor Government
$900

per household
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Recessionary Cycle

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Boom Cycle

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Financial
More

significant with deregulation and


globalisation
Important

Business inputs must be financed


Raw

materials
Equipment

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Financial Derivatives
Financial

securities

E.g. contract

Enable

businesses to manage risk more


efficiently

Contract between apple growers and


apple pie manufacturers
Ensure

price doesnt change

Bad for either if price changes

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Financial Derivatives
Qantas

Hedging

Transferred risk of fuel prices to hedge


fund
Business

specialising in risk management

Competitive advantage over Virgin when


fuel prices rose

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Geographic
Location

of a business
Australia in Asia Pacific region

Access to rapidly growing markets


China
India
Lower

Mines

transport costs

in regional Australia

Difficult to get skilled labour


Fly-in-fly-out

workforce
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International Trade
All

economic transactions that take


place between consumers, businesses
and governments in different countries
Businesses specialise in goods and
services that are produced more
efficiently

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Social
Attitudes,

values and beliefs of a society


Changes in fashion

Make companies involved very


susceptible

Aging

population

Opportunities
Leisure

and travel needs


Heath and medical needs
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Social
2

income families
More women working full time
Opportunities
Prepared

Healthy

and takeaway meals

lifestyle

Rejecting soft drinks for bottled water

Immigration

Diverse Australian population


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Legal
Framework

of laws and regulations that


governs the operations of a business
Fair Work Act 2009

Smaller number of awards and minimum


conditions for employers

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Political
Ideas

that come from the political


parties
E.g.

Resources rent tax


Carbon tax/emissions trading scheme

Not

possible to insure against

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Political

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Political

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Institutional
Not

only established organisations

Unions
Trade associations

More

importantly

Established practices/customs in a
business

Change

= essential
Make change more difficult
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Technological
Important

because of rate of change


How things are done in business
E.g.

US car making process


= completely automated
Woolworths
Minimise

component in distribution
Saved over $4.5 billion with new system
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Competitive Situation
Market

where other businesses are


providing products to meet the same
consumer need

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Competitive Situation

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Types Of Market Concentration


Monopoly

Oligopoly
Consists

firm
No competitors
E.g.

Australia post
Railcorp

of a small
number of larger
firms that dominate
the market
E.g.

Banks
Oil companies
Car manufacturers
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Types Of Market Concentration


Monopolistic
Competition

Large number of
buyers and sellers
Differentiated goods
E.g.

Clothing
manufacturers
Local retailing

Perfect Competition

Large number of
small businesses
that sell products
that are the same
or similar
E.g.

Fruit & vegetable


growers
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Markets
Market

Place in the commercial world where


goods and services are sold

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Internal Influences
Things

managers can influence

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Products
Businesses

competing to produce a
product that better meets the needs of
the competitors

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Location

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Resources

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Resources
Way

are acquired
Affect

Quality
value

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Management
Attitudes

Manager
Employees

Best

and values

practice

Way the competitive businesses in the


industry do things and clearly involves ideas
Efficiency
Quality

production
High levels of customer services
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Management Flight Centre


Family,

village, tribe
Business teams

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Stakeholders
Any

group/individual on whom the


decisions/ actions have an impact

have an interest in things a business


does

Shareholders

People who have a share in the


ownership of a company

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Stakeholders

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Types of Businesses
Topic: 1.2

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Size

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Local, National, Global

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Global: Advantages
Most

efficient production resources


Distribute risk

Geographic

Currency

fluctuations

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Industry

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Industry

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Industry
Shifts

away from primary industry into


the services sector

Developed nation

Primary

sector < tertiary sector

Feeds into other aspects of the economy

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Legal Structure

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Legal Structure

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Legal Structure

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Legal Structure
Cooperatives

Group of people with a common interest


Members invest in co-op which carries out their
buying/selling for them
Often used in agricultural industries
7 members
Not required to pay tax on profits
Limited liability
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Legal Structure

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Types of Businesses
for Legal Structures
Not

all legal structures suitable for all


businesses

If the shoe fits

Sole

trader

All decisions = direct actions of manager


Name does not make a separate legal
enterprise

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Types of Businesses
for Legal Structures
Partnership

agreement

Reduce likelihood of disputes


Profit

distribution
Working arrangements
Structure changes
What happens if money is owed to creditors

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Types of Businesses
for Legal Structures
Medium

Large business = company

High amount of finances needed


Specialist managers
Large enough to avoid downside of
limited liability

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Sole Trader
Advantages
Low

cost of entry
Simplest form
Complete control
Less costly to operate
No partner disputes
Owners right to keep all
profits
Les government regulation
No tax on profits, only on
personal income

Disadvantages
Unlimited liability for debts
End of business when owner
dies
Difficult to operate if sick
Need to carry all losses
Burden of management
Need to perform a variety of
tasks
Difficulty in raising finance
for expansion

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Partnership
Advantages
Low start up costs
Less costly to operate
Shared responsibilities and
workload
Pooled funds
Minimum gov regulation
No taxes on business profits
Business can keep going
upon death of 1 partner

Disadvantages
Unlimited

liability

For all debts

Disputes
Difficulty

in finding
a suitable partner
Divided loyalty
and authority
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Company
Advantages
Public finance
Limited liability
Can transfer ownership
Perpetual succession

Long life

Experienced management
Greater spread of risk
Lower company tax rate
Growth potential
Only need 1 shareholder and 1
director

Disadvantages
Cost of formation
Double taxation
Personal liability for debts if
directors knew that business
was unable to pay debts
Yearly report of audited
accounts
Public disclosure
Inefficiencies from becoming
too large

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Franchise Arrangement
- Franchisor
Advantages
Fast and selective
product distribution
Avoids costs of
construction
Does not have to
operate outlets
Agreement ensures
some control
Motivated franchisees

Disadvantages

Unsuitable

franchisee
Disagreement
over conditions
and terms of
contract
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Franchise Arrangement
- Franchisee
Advantages
Limited finances needed
Guaranteed customer
base
Established name
Management
back-up
Proven methods of
business

Disadvantages
Franchisor retains great
deal of control
Limited individuality
Disagreements over
conditions and terms in
the contract
If too successful,
franchisor may open
own outlet

Andrew Newbound 2013

Boost Juice Case Study


80%

of businesses fail in first 3 years of


operation
20% of franchises fail in first 3 years of
operation

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Business Growth &


Decline
Topic 1.4

Andrew Newbound 2013

The Business Life Cycle


Series

of predictable phases businesses


experience as they develop

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Establishment
Characteristics
Customers not familiar with
product
Retailers reluctant to put on
shelves
Takes time to establish product
Expenses higher than sales
revenue
Negative profits
Businesses lose money in
establishment stage

Strategies
Adequate savings to
address cash problems
Effective marketing
strategies
Undertake business
courses to develop
management skills
Research government
regulations

Andrew Newbound 2013

Growth
Characteristics
Rapid

increase in sales
Pressure on resources,
particularly cash and
labour
Cash problems
develop
Competitors attracted
by increasing sales

Strategies
Prepare to work even
harder
Effective credit policy
to collect debts
Consider factoring
Select time to employ
professional managers

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Maturity
Characteristics
Sales

level off
Market is saturated
Time to employ
professional
managers
Focus on remaining
competitive

Strategies
Focus on cutting costs
Examine all aspects of
value chain to cut
costs
Diversify into new
products
Find new ways to grow
value of business

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Post-maturity
Characteristics
Final stage of life
cycle
Falling sales and loss
of market share
Cash flow problems
emerge
Business starts to
decline

Strategies
Improve the competitive
position of the business
through cost cutting
Renewal may be a
possibility with new
products
New managers with new
ideas
Manage the closure
effectively and ethically

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Integration

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Factors Contributing to
Business Decline
Failure

to embrace change

Products
Technology
Production techniques

Lack

of finance
Business culture
Environmental influences

E.g. economic recessions


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Voluntary Cessation
Owner

decides to end business

E.g.

Retire
Business purchased by another and
customers, employees etc. are
incorporated

All

stakeholders interests are considered

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Involuntary Cessation
Forced

ending of a business
Creditors take legal action to wind up
business

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Liquidation
Turning

assets into cash


Distributed to secured creditors
Remaining distributed to unsecured
creditors

Sometimes at a proportionate amount


E.g.

50c in $1

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Sole Trader Cessation


Voluntary

Pay bills and stop trading

Involuntary

Court orders trading to cease


Debts paid
Bankruptcy may be declared

Death

of owner

Business may die too


OR succession
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Partnership Cessation

Dissolved

Arrangements set out in Partnership


Agreement

If not Partnership Act honoured

Can occur

A partner dies
A partner is declared bankrupt
A partner committed fraud
By court order due to creditors not being paid
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Company Cessation
Wound up
Voluntary

Acquire solvency declaration so can pay bills


Profits divided amongst owners
Trading ceases

1.
2.
3.

Involuntary
Courts order a liquidator

1.

2.
3.

Assets turned into cash

Creditors paid in order of priority


Owners, shareholders liable to value of ownership
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Problems Arising From


Liquidation

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Problems Arising From


Liquidation

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Problems Arising From


Liquidation

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Business Management
Topic 2

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Nature of Management
Topic 2.1

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Management
Business

activities

Planning
Leading
Organising
Controlling

Process

of working with and through


other people to achieve business goals

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Features of Effective
Management - Orica
Maintain

business culture

Safety, health and the environment


Trust

Commercial ownership
Own

something to make money out of it

Andrew Newbound 2013

Features of Effective
Management - Orica
Maintain

Creative customer solutions


Good

business culture
customer service

Working together
Collective

knowledge
Increase sales
Effectively use limited resources

Andrew Newbound 2013

Skills of Management

Andrew Newbound 2013

RSVP DA FIC

Skills of Management
Communicate

effectively

Lead
Delegate
Motivate
Negotiate

Andrew Newbound 2013

Richard Branson
Interpersonal

Negotiation
ACCC

Motivation

Communicating

Media

Andrew Newbound 2013

Communication
Transmission

of ideas and information


throughout a business
Conveying meaning

Correct translations if necessary

Avoiding

ambiguity

Analogies dont add confusion

Andrew Newbound 2013

Communication
Listening

Ideas of others taken into consideration

Efficient

use of technology

Employees can quickly grasp concepts

Andrew Newbound 2013

Strategic Thinking
Achieve

future goals in uncertain


business environment

Fluctuations in economic cycle

Strain

on credit

Maybe cut unnecessary spending


Maybe put future projects on halt

Andrew Newbound 2013

Vision
Manager

imagines what business would


be like in a period of time
Business as a whole strive towards
common goals
Without

Unable to best manage a business

Andrew Newbound 2013

Problem Solving
Address

problems as they arise within a


business

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Problem Solving

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Decision Making
Choose

between alternatives
Best make positive decisions for the
business
Acquire and analyse information
Anticipate competitors moves
Resource allocation
Without

Competitors gain advantage


Andrew Newbound 2013

Flexibility
Tackle

challenges in dynamic business


environment
2009 GFC

Reduced customer demand


Tackled incorrectly
Inadequate

resources upon market return

Andrew Newbound 2013

Adaptability to Change
Adapt

to changes in consumer demand


McDonalds

Consumers wanted healthy lifestyle


New, healthier products
Healthier means of manufacture

Kmart

Consumers wanted cheaper products


Removing underperforming and expensive items
Everyday Low Prices
Andrew Newbound 2013

Reconciling the Conflicting


Interests of Stakeholders
Stakeholders

have different goals

Customers: Max benefits

Shareholders: Min
costs

Employees: Max benefits

Shareholders: Min
costs

Business: Max benefits

Suppliers: Min costs

Community: Max benefits


from things like low pollution
levels

Shareholders: Min
costs
Andrew Newbound 2013

Reconciling the Conflicting


Interests of Stakeholders
Mining

company caused high lead levels


in children

Decide on stance on issue

Problem solving

Decide on alternative

Decision making

Reduce dividends to
shareholders

Decision making

Pay out annual


compensation

Interpersonal (how much)

Pay out 50% of all medical


fees immediately

Interpersonal (how much)

Reduce corporate bonuses

Interpersonal
(how
much)
Andrew
Newbound
2013

Demonstrate out objective

Communication

Achieving Business Goals


What

a businesss stakeholders want it to


achieve
Profit

Difference between revenue and cost incurred

Dividends

Portion of profit distributed to shareholders

Retained

profits

Portion of business profit kept by business to


sustain future growth
Andrew Newbound 2013

Market Share
Percentage of the market a particular
businesss products has
Reducing price of products

Able to increase revenue


Increase

Less profit per individual product


If

overall profits

cost of production is constant

Less innovation
Other

mechanism of increasing market share


Andrew Newbound 2013

Growth
Increase

in business revenues from year to year


Opening additional stores

JB Hi Fi

Selling

BHP Billiton

Luring

more existing products at higher prices


clientele

Better than competitors


Offering something that competitor cant

Increasing

value
Andrew Newbound 2013

Growth
JB

Hi Fi

Rapid growth

Harvey

Norman

Maturity stage
Constant growth
Low

in comparison

Andrew Newbound 2013

Share Price
Price

at which shares are bought and


sold on the secondary market
JB Hi Fi

1000% growth from 2003-2010 (since


listing)
Increase in market share reflective
40% profit returns in half year period

Andrew Newbound 2013

Social
Providing

employment
Specific initiatives such as mentoring
indigenous people to get full time work

Andrew Newbound 2013

Environmental
Concerned

with sustainability

Walmart

Sell products that sustain resources and


the environment
Throughout

whole supply chain

Cannot sell products without

Meaningful contribution

Andrew Newbound 2013

Achieving a mix of the above


goals
Walmart

Specific goals across supply chain


Barcode tracking technology
Reduce

staffing levels
Cut costs

Environmental
Reduce

greenhouse gas emissions

Andrew Newbound 2013

Staff Involvement Innovation


Kmart

Mt Druitt

Dressing up as characters of products


they sell
Boost

sales
Entice customers into the stores
Excitement for less profitable products

Andrew Newbound 2013

Staff Involvement Motivation

Make staff enjoy the workplace more

Boost sales, effectiveness

Staff recognise their contribution to


business success
Kmart

Rewarding good performance


Kmart

gift cards

Bonus pool
Every

1% of sales above budgeted amount


Andrew Newbound 2013

Staff Involvement
Training
Employees

are able to perform their role

well
Kmart

Induction
Continuous training
Particularly

in customer service

Main competitive advantage

Andrew Newbound 2013

Staff Involvement - Mentoring


Experienced

person trains and counsels


another employee
Expensive
Highly effective

Highly effective and proficient members


Difficult

aspects of the role

Andrew Newbound 2013

Management
Approaches
Topic 2.2

Andrew Newbound 2013

lassical approac

Planning
Setting

of targets and goals


Setting time frames
Prioritise activities
Suggest resource/financial allocation
Defines parameters

Andrew Newbound 2013

lassical approac

Organising
Allocates

the actual resources and

money
Determines organisational design
Assigns work to employees
Sets the channels of communications

Andrew Newbound 2013

lassical approac

Controlling
Reviews

actions undertaken
Creates performance reports
Accounts for variance between planned
and actual performances
Suggests new parameters

Andrew Newbound 2013

lassical approac

Hierarchical organisational
structure
Small

spans of command

Managers only in charge of a small group


of people
4-14

Division

of labour

Job divided into small, usually unskilled


tasks

Rigid

subordinates

chain of command

Strict line of authority from top to bottom


Andrew Newbound 2013

lassical approac

Autocratic Leadership
Style
High

level of direction
Little/no participation of subordinates

Andrew Newbound 2013

lassical approac

Taylor
Taylors

four principles of management

Develop
Select
Divide
Cooperate

Eliminate

wasted movements
Best qualified workers for a job
Incentive systems
Andrew Newbound 2013

lassical approac

Henri Fayol
More

focussed to all managers than


Taylor

Lowest level

Universal

set of functions
Widely followed by managers today

Andrew Newbound 2013

lassical approac

Fayols 14 Principles

Andrew Newbound 2013

Behavioral
approach

Behavioural approach

Andrew Newbound 2013

Behavioral
approach

Teams
Self

managing teams

Dont need close supervision


Wider

Flat

span of control

organisational structure

Andrew Newbound 2013

Behavioral
approach

Participative/democratic
leadership style
Open

communication channels
Gain feedback

Better business decisions

More

motivated employees

Loyalty
Productivity

Andrew Newbound 2013

Behavioral
approach

Theorists

Andrew Newbound 2013

Behavioral
approach

The Hawthorne Studies


Western

Electric Company

1924-1932

Productivity

increased when the lighting


was turned up OR down
Being accepted by the group

Andrew Newbound 2013

Behavioral
approach

The human relations


movement
Importance

of employee satisfaction

Andrew Newbound 2013

Behavioral
approach

Douglas McGregor

Andrew Newbound 2013

Behavioral
approach

Abraham Maslow 5 Needs

Andrew Newbound 2013

Comparative

Andrew Newbound 2013

Classical-scientific approach

Andrew Newbound 2013

Behavioural approaches

Andrew Newbound 2013

Contingency approach
Uncertain

future
Competitors react to changes more
quickly
Business can meet customer needs
more effectively than competitors

Market share increases

Important

to react quickly

Andrew Newbound 2013

Management Process
Topic 2.3 Volume 1

Andrew Newbound 2013

Business Functions
Interdependence

The different functions of the business


working together in order to achieve
something

Synergy

The whole is greater than the sum of the


individual parts

Andrew Newbound 2013

Business Functions

Andrew Newbound 2013

Coordination
Ensuring

that the different parts in a


business work together effectively
Incitec Pivot

Goals in all 4 functions


Communicate goal
Improve employee productivity
$530 million net profit

Andrew Newbound 2013

Operations
Transforming

inputs into outputs

Quality

Repeat business
Word-of-mouth new business
Above competitors

Andrew Newbound 2013

The Production Process


Series

of stages a product progresses


through to be transformed

Adds value to product

Andrew Newbound 2013

Quality Management
Quality

Manufacture of services to meet predefined standards/specifications


Customers switch if dont

Coca

Cola

Contain advertised amount


Taste like Coke
Be carbonated
Andrew Newbound 2013

Quality Management
Minimisation

of variation to defined

limits
Building systems and procedures to
ensure

Andrew Newbound 2013

Standards Australia
Develops

and maintains expectations of


certain products

Safety
Performance
Reliability

Works

with international standards


agencies

Positive contribution to Australia


Andrew Newbound 2013

Purchasing/supply chain
management
Supply

Range of suppliers from which the


business purchases materials and
resources

Lead

chain

time

Length of time it takes for the business to


actually meet the needs of the customer
through provision of the good or service
the customer/client seeks
Andrew Newbound 2013

Purchasing/supply chain
management
Supplier

rationalisation

Process a business goes through when it


reviews and reduces the number of
suppliers it purchases from
Best

value for money

Andrew Newbound 2013

Quality assurance
Systems

and procedures to ensure


error/fault will not occur
Incitec Pivot

Computerised bag loading


Exact

quantity in each bag

Much growth in recent years

Andrew Newbound 2013

Total Quality Management


(TQM)
Japanese

concept

Constantly striving to improve all aspects


of the business

Kmart

Highest possible level of customer service


Assist

customers who require assistance


immediately

Kansei

24hr trading to improve convenience


Andrew Newbound 2013

Management Process
Topic 2.3 Volume 2

Andrew Newbound 2013

Role of Marketing
Find

out what customers want and


develop products that will meet what
they want

Andrew Newbound 2013

Target Market
The

component of the total market


which the business will focus its
marketing

Andrew Newbound 2013

Identification of the Target


Market
Market

segmentation

Breaking down market into small,


manageable bits
Coca Colas lack of products for infants

Differentiated

marketing

Focusing marketing on a number of


segments
Fords range of products
Andrew Newbound 2013

Customer Characteristics
Geographics

Where consumer lives

Demographics

Features of the population

Psychographics

Characteristics of the target market

Andrew Newbound 2013

Marketing Mix
Combination

of the 4Ps to achieve


business objectives

Andrew Newbound 2013

Product
Differentiation

Adding features not offered by others

Brand

Positioning in market
Associating logo/name/symbol with
characteristics
Reliability/syling/value

for money

Andrew Newbound 2013

Pricing
Penetration

Setting prices below competitors


Woolworths and Coles price wars
Suited for markets with competitors

Skimming

pricing

pricing

High prices only attracting top end of market


Maximise profits
Quickly recoup production costs
Few competitors
Andrew Newbound 2013

Promotion

Andrew Newbound 2013

Promotion

Andrew Newbound 2013

Place

Andrew Newbound 2013

Management Process
Topic 2.3 Volume 3

Andrew Newbound 2013

Cash Flow Statements


What

is going in and going out on a


daily basis

Andrew Newbound 2013

Expenditure
Capital

expenditure

Money a business invests in assets


E.g. property, equipment, computers

Revenue

expenditure

Cash a business spends to generate


revenue
E.g. advertising, stock

Andrew Newbound 2013

Credit
Bank

loan

Allows a business access to large amounts of


funds paid back over an extended period of
time with interest

Overdraft

A good source of short-term finance with a


pre-approved credit limit

Trade

credit

Extended trading terms offered to encourage


higher sales
Andrew Newbound 2013

Reduce sales price to improve


cash flow
Able

to pay creditors on time


Prevent wastage
Generate cash
Increase volume of sales

Andrew Newbound 2013

Cash Flow Statement


Jan

Feb

Mar

Opening
Balance

$2000

$4000

$0

Cash Inflow

$5000

$2000

$3000

Cash Outflow

$3000

$6000

$5000

$0

-$2000

Closing Balance $4000

Andrew Newbound 2013

Definitions
Liquidity

Ability to pay short term debts

Profitability

Measure of the effectiveness of using


resources available to a business

Andrew Newbound 2013

Resources

Andrew Newbound 2013

Assessment of business
performance

Andrew Newbound 2013

Income Statement
Measures

the performance of a business

AKA

Profit and loss statement


(P&L)

Revenue statement
Statement of earnings

Brackets

deduction

Andrew Newbound 2013

Formulae

Andrew Newbound 2013

ypical Income Statement


Revenue Statement of PMQ Motor Supplies for year ending 30 June
2006
$

Revenue (Sales)

300,000

Opening Stock

50,000

Purchases

40,000

Closing Stock

35,000

Total COGS

55,000

Gross Profit

245,000

Expenses
Wages

105,000

Electricity

15,000

Advertising

25,000

Total Expenses

Andrew Newbound 2013

145,000

Gross Profit Ratio

Reflects margins between the business


purchasing costs and its selling costs

Andrew Newbound 2013

Gross Profit Ratio


Solving

a change

Cheaper supplier
Buy in bulk
Hold less stock
Buy local
Alternative warehousing Absolute last alternative
Increase mark-up on good/service

Andrew Newbound 2013

Gross Profit Ratio

Andrew Newbound 2013

Net Profit Ratio

Reflects

operating costs/expenses of the


business
Improve

Decrease expenses faster than sales


Increase stock turnover

Andrew Newbound 2013

Net Profit Ratio

Andrew Newbound 2013

* Especially if compared to
GPR

Expense to Sales Ratio

Necessary

Higher expenses create less profitability


Should not rise faster than sales

Andrew Newbound 2013

Ratio Answer Process

Andrew Newbound 2013

Revenue Statement Strategies

Andrew Newbound 2013

Assets
Anything

the business owns that has


financial value and will provide future
economic benefit to the business

Andrew Newbound 2013

Assets

Andrew Newbound 2013

Liabilities
Any

monetary amounts owed as the


result of past events

Andrew Newbound 2013

Owners Equity
The

money the business is worth to the


owners

Andrew Newbound 2013

Balance Sheet Definitions

Andrew Newbound 2013

Liquidity
Whether

the business has enough cash


in and short term assets to cover debt
Highly liquid assets

Can be changed into cash quickly

Safe working ratio =


2:1

Expressed as a ratio
_:1

Andrew Newbound 2013

Solvency
AKA

Debt to equity
AKA Gearing
Ability of the business to repay debts as
they fall due
Insolvent

Cannot pay debts on time

Indicates

long term stability


Relationship between debt and equity
funding
Andrew Newbound 2013

Solvency

Expressed as a ratio
_:1

High >
1.5:1

Andrew Newbound 2013

Solvency

Andrew Newbound 2013

Improve working capital and


liquidity

Andrew Newbound 2013

Improving the solvency

Andrew Newbound 2013

Management Process
Topic 2.3 Volume 4

Andrew Newbound 2013

Human Resources Process

Andrew Newbound 2013

Recruitment
Pool

of potential applicants is developed


for jobs
Internally

Transferring between roles

Externally

External means

Best

possible candidate to apply

Andrew Newbound 2013

Selection
Choosing
1.
2.

right person for job


Candidates apply for job
Series of interviews/employment tests

Eliminated at each stage

.See

if employee is adequate for the task

Andrew Newbound 2013

Training and development


Training

Providing skills required to do job well

Development

Employee is made more valuable resource


to company
Up skilling
Prepare employees for FUTURE jobs,
responsibilities
Andrew Newbound 2013

Modern Awards
Basis

of employment
10 key aspects of employment

Ensure fairness for workers in negotiating


contracts

Wages
Leave
Dispute

resolution

Andrew Newbound 2013

Enterprise Bargaining
Employees

in a certain enterprise
bargain as a collective
Higher wages
Trade offs

E.g. increase in productivity

Andrew Newbound 2013

Separation
Voluntary

Employee leaves of own choosing


E.g. redundancy
Agreed

by employee

Involuntary

Employee is dismissed
Not

of own choosing

Andrew Newbound 2013

Ethical Business
Behaviour
Lack

of trust

Between customer and seller


E.g. online business arrangements

Bribery

Acceptable in 1 location, not another

Andrew Newbound 2013

Ethical Business
Behaviour
Environmental

Profitable
Negatively

Online

issues

affect environment

scams in general

Damage a company

Andrew Newbound 2013

Management and
Change
Topic 2.4

Andrew Newbound 2013

Internal influences

Andrew Newbound 2013

External Influences

Andrew Newbound 2013

The Change Process

Andrew Newbound 2013

Business Information Systems


Planned

system
Collect info from internal and external
environments
Store, process and disseminate date

Form managers require

Andrew Newbound 2013

Setting Achievable Goals

Andrew Newbound 2013

Resistance to Change
Financial

costs

Purchasing new equipment


Redundancy payments
Retraining
Reorganising plant layout

Inertia

of managers/owners

Andrew Newbound 2013

Resistance to Change
Cultural

incompatibility in mergers and


takeovers
Staffing

Deskilling
Acquiring new skills
Loss of career prospects

Andrew Newbound 2013

Management Consultants
Possess

greater understanding of best


practices within industry
Best manage change
Set out framework

Meet objectives

Andrew Newbound 2013

Business Planning
Topic 3

Andrew Newbound 2013

Small to Medium
Enterprises
Topic 3.1

Andrew Newbound 2013

Business Size
ATO

Andrew Newbound 2013

Business Size
Small

business

Independent ownership and operations

SME

A business employing fewer than 15


employees

Andrew Newbound 2013

Role of SMEs
Employment

99% of Australian workforce


Retain during GFC

Part

of supply chain
Meet needs of community

Acutely aware

Innovation

Risk taking nature


Andrew Newbound 2013

Gross Domestic Product (GDP)


Sum

total value of goods and services


produced in Australia in a year
SMEs produce 58%

Andrew Newbound 2013

Success and/or failure of SMEs


Fail

Andrew Newbound 2013

Success and/or failure of SMEs


2009

= higher failure rate than 2008

Decline in consumer confidence


GFC
Inadequate

Retail

funds to repay liabilities

is most susceptible

Cut by consumers in economic weakness

Andrew Newbound 2013

Retained Profits
Proportion

of businesss profits kept


within the business

Not distributed to owners

Promote

growth

Andrew Newbound 2013

Influences in Establishing a
Small to Medium Enterprise
Topic 3.2

Andrew Newbound 2013

Qualifications
Recommended

Certificate IV in small business


management
Diploma of business
Bachelor of Business

Andrew Newbound 2013

Skills
Interpersonal

skills

Vision
Communication skills to communicate
vision to others

Andrew Newbound 2013

Motivation
Desire/willingness

to do something
Work within the business comes easier
Maximise productivity of other coworkers

Andrew Newbound 2013

Entrepreneur
Organises

and operates a business


Prepared to take greater than normal
financial risks

High risk = high return

Andrew Newbound 2013

Entrepreneurship

Andrew Newbound 2013

Entrepreneurship
Willingness

and ability to turn ideas and


capabilities into reality
Entrepreneur

Identifies a need
Develops the idea
Takes risks
Develops strategies
Is motivated
Andrew Newbound 2013

Entrepreneur
Persistent
Committed
Patient
Positive
Optimistic
Works long hours
Active
Hard working
Practical

Reliable
Helpful
Organised
Motivated
Versatile
Flexible
Efficient
Dependable
Andrew Newbound 2013

Entrepreneur
Experienced

Realistic

Dynamic

Responsible

Problem

Determined

solver

Punctual
Quick

thinker
Self confident

Has

integrity
Thorough

Andrew Newbound 2013

Cultural Background
Ideas,

customs may lead down path


Expectations of individual within culture

Andrew Newbound 2013

Gender Influence
Business

opportunities accessible to

women

Ecommerce
Retail
Hospitality
Health roles
Children
Hair dressing
Andrew Newbound 2013

Sources of Information

Andrew Newbound 2013

Competition
Several

businesses try to meet


customer needs more effectively than
rivals
Type of market

mass broad market


niche specialised market

How

to make business competitive

Develop customer base


Gain market share from competitors
Andrew Newbound 2013

Establishment Options New

Andrew Newbound 2013

Establishment Options
Existing

Andrew Newbound 2013

Establishment Options
Franchise

Andrew Newbound 2013

Goodwill
The

value of the reputation of a


business
Difference between total value of assets
and the sale price of the business

Andrew Newbound 2013

Existing Business Advice

Thoroughly check operations

Work in business

Finances more likely to lend

Access to financial records

Goodwill may be associated with owner,


not business
Intellectual property

Any invention/creation of the owner


considered to be their property
Andrew Newbound 2013

Franchise
Equipment
Supplies
Training
Ongoing

management assistance
Collective buying power
Brand recognition

Andrew Newbound 2013

Competitive advantage
Marketing

Differentiation of product
Unique brand
Loyalty

Andrew Newbound 2013

Location Visibility
Attract

passing trade
Easy to find for customers and suppliers
More important for retail than
manufacturing

Andrew Newbound 2013

Location Cost
Purchase

vs lease premises
Areas with higher lease/rend
Lease

Tax deductable
Negative impact on cash flow

Andrew Newbound 2013

Location
Proximity to Suppliers
Cost

of transport
Timing of delivery of stock
Proximity to customers
Accessible to target market

Andrew Newbound 2013

Location
Proximity to Support Services
Activities

needed to assist core


operations/prime functions of business
Outsourcing of various functions

Accountant
Marketing specialist

Access

to technology

Internet reduces importance of this

Andrew Newbound 2013

Finance Sources

Andrew Newbound 2013

Cost of Borrowing
Interest

you pay

Andrew Newbound 2013

Zoning
Not

all businesses are permitted in all


locations
Environmental Act
Particularly important for home
businesses

Andrew Newbound 2013

Training
Employees

gain skills needed to do job

well

Andrew Newbound 2013

Wage and non-wage outcomes


Wage

Annual salary

Non-wage

Other financial benefits


Superannuation
Annual leave loading
Fringe benefits

Andrew Newbound 2013

Taxation Federal Taxes

Company tax

PAYE tax

Pay as you Earn income tax on employees


Forwarded by businesses to Fed. Gov.

GST

30% tax levied on the business profit

Imposed on most private consumption (10%)

FBT (Fringe Benefits Tax)

Applied to non-wage benefits


Andrew Newbound 2013

Taxation State Taxes


Payroll

Payed by employers whose payroll >$50k

Land

tax

tax

A tax payed of 1.6% of the value of the


land of all land owners in NSW

Andrew Newbound 2013

Taxation State Taxes


Superannuation

9% of the salary paid into a complying


fund
Registered

with the Insurance and


Superannuation Commission

Leave

loading

17.5% on top of the employees salary for


prescribed period of leave
Andrew Newbound 2013

Superannuation
Quarterly

contribution of 9%
Workers <70 years
$450+ per month
Full time workers

Andrew Newbound 2013

The Business Planning


Process
Topic 3.3

Andrew Newbound 2013

SWOT
AL
N
R ME
E
S
T
IN SES
AS NT
L
A
RN ME
E
T SS
X
E SE
AS NT
Andrew Newbound 2013

Vision
Ideal

of what a business will look like if


all goes to plan
3-5yr period

Andrew Newbound 2013

Long Term Growth

Andrew Newbound 2013

Vision & Mission


Statements

Andrew Newbound 2013

Organising Operations

Andrew Newbound 2013

Market Analysis
Determining

whether a business has


sufficient potential market in order to
succeed without being squeezed out of
the market
External influences

Andrew Newbound 2013

Sales Forecasting

Andrew Newbound 2013

4Ps

Andrew Newbound 2013

Market Analysis

Andrew Newbound 2013

Market Analysis

Andrew Newbound 2013

Key Success Factors

Andrew Newbound 2013

Forecasting
Giving

managers the best possible


information they need to make the best
possible decisions in an uncertain
environment

Andrew Newbound 2013

Break-even Analysis
Break-even
A state where
No gain, no loss

Total revenue
Amount of money brought into a business through
the sale of its products

Total costs
Amount of money the production consumed for a
business
Andrew Newbound 2013

Break-even Analysis

Andrew Newbound 2013

Cash Flow Projections


Forecasting

of the quantity of finances


moving from one aspect of a business to
another
Set out basic cash requirements

Andrew Newbound 2013

Cash Flow Management


Credit

policy
Generous discounts to customers who
pay early
Link periods of surplus with large, fixed
payments

Andrew Newbound 2013

Sales Reports

Andrew Newbound 2013

Budgets
Form

of highly effective control


Determine how successful a business
plans are

Andrew Newbound 2013

Taking corrective action

Andrew Newbound 2013

Corrective Action Reports


Prevent

Repeat mistakes
Loss of customers
Dissatisfied customers
Poor quality products
Unhappy staff

Andrew Newbound 2013

Corrective Action Reports


Better

staff morale
Reason for new customers

Andrew Newbound 2013

The Business Plan


Executive

Summary & Overview


Operations plan

Daily operations
Systems & Procedures
Physical Layout
Organisational structure

Andrew Newbound 2013

The Business Plan


Marketing

plan

Market research and target market


Sales Objectives
Analysis of competition
Marketplace potential
Marketing strategy and promotional
activities

Andrew Newbound 2013

The Business Plan


Financial

plan

Set-up Cost
Cash flow Forecast
Record-keeping systems
Assets and Liabilities

Andrew Newbound 2013

Critical Issues in
Business Success and
Failure
Topic 3.4

Andrew Newbound 2013

Business Plan Components

Andrew Newbound 2013

Business Plan Types

Andrew Newbound 2013

Management -Staffing
Impact

upon costs, costs through profits


Overall productivity
Teams

Employees feel a more significant


component of business success

Andrew Newbound 2013

Trend Analysis
Effective

management
Gauge past events
Market segmentation
Rapid response to issues

Andrew Newbound 2013

Over-extension
Holding

too much stock


Investing too much in plant & machinery
Spending heavily on advertising

Without results

Too

many staff

Andrew Newbound 2013

Over-extension
Borrowing

too much capital

Highly geared

Failing

to collect money owing


Excessive drawings

Andrew Newbound 2013

Finance Advice
Use

personal savings

No debt servicing costs

Lack

Primary reason for failure


Under capitalisation

Loan

of finances

requirements

3 years financial statements


Tax returns
Business plan
Sales projections
Andrew Newbound 2013

Finance Advice
Budgeting

Sufficient income
Check industry average

Business

is vital

plan

Effective management of savings

Andrew Newbound 2013

Avoid Overextending
Financially

Business planning

Cash flow projections


Establishment costs
Budgets
Financial statements
Business goals and objectives

Avoiding overdependence on debt


financing

Avoid problems in weak economy


Andrew Newbound 2013

Avoid Overextending
Financially
Long

term financial planning

Anticipates future problems


Plan future direction
Growth

Start

and expansion

small

Expand slowly

Andrew Newbound 2013

E-Business
Using internet to conduct business
Find information
Communicate via email
Online working, paying accounts
Research market conditions, industry
trends, economic forecasts
Markets goods and services via its
website
Lodge forms, apply for licences
Andrew Newbound 2013

E-Commerce
Buying

and selling of goods and services


via the internet

Andrew Newbound 2013

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