KHA HC

KINH DOANH C PH
kinhdoanhcafe.com

Ni dung l thuyt
Bui
Bui
Bui
Bui
Bui
Bui

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Xy dng k hoch set up qun cafe

Nhng lu khi thit k ni tht
Xy dng h thng quy trnh v ti chnh
Vn hnh qun caf hiu qu
Xy dng thng hiu
Xy dng k hoch marketing

Ni dung Bui 1
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Gii thiu
Bi hc t tht bi
Xy dng k hoch kinh doanh
Hi p

1. Gii thiu
Cc gii php
k thut

o to

Arocking

Cung cp
nguyn liu,
cng c dng
c

Thit k
thi cng

Gii thiu Ging Vin

Tn GV Nguyn c Dng
SN: 1988
Qu qun: H Ni
Bng cp: C nhn kinh t
Kinh nghim 10 nm vic
trong ngnh dch v
S trng:
C kh nng xy dng k
hoch marketing.
Am hiu v h thng vn
hnh cc m hnh dch v
Nm bt cc phng php
o to nhn vin hiu qu

C hi gia nhp th
trng
Highland; 4%
Starbucks; 1%
Trung Nguyn; 3% twitter beans; 0%
Urban station; 1%
Passio; 1%
The Coffee beans; 1%
145 nghn qun caf n l; 90%

2. Bi hc t tht bi
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tng kinh doanh km

Khng c K hoch kinh doanh
a im kinh doanh cha hp l
Thiu vn
Thiu nhn thc
Tht bi trong qun l nhn s
Tht bi trong qun l ti chnh
Cht lng dch v km
B qua khu qung co

 tng kinh doanh km

-

Khng c th, khng r rng

Khng ph hp vn hoa
Gp nhiu cn tr khi vn hnh
Y tng kinh doanh an toan la gi

Khng co k hoch KD
K hoch set up
K hoch v khch hang
Khng c k hoch dn n vic chng cho cng vic, lng ph thi
gian, tin bac ( Cng c dng c, nguyn vt liu)
Khng ng ph kip thi vi cc tc ng t thi trng
Nguyn tc :
Khi lp k hoch, ngi c bn k hoch c th
Hiu v Thc hin c
PHI CHUN B PHNG N RT LUI

a im kinh doanh tht bi

Khch hng khng co nhu cu vi sn phm c bn
Khng thun li trong vic kinh doanh ( xe, in
nc, giao thng)
Khut tm nhn/a ch khng r rng
Khng th kinh doanh vo bui ti
Ch nh/Hng xom gy kho d

Thiu vn
u t dn tri
u t tt tay trong giai on u
Khng xoay vong vn ti u t

Qun l nhn s km

Yu km trong khu tuyn dng

Khng ch trng o to nghip v
Phn chia cng vic khng hp l
Khng nh gi ng nhn vin
Ch khng hiu qu v cng bng

Thiu nhn thc

Thiu kin nhn

Lng tham
Khng th bt kp xu hng th trng
Thiu kinh nghim v kh nng qun l

Qun l ti chnh km

Khng kim sot c tht thot

Khng c s nht k thu chi
Khng kim sot c doanh thu/chi ph
Khng c phn mm thu ngn
Khng c quy trnh cht ch

Cht lng dch v km

Thi phc v
V sinh khng sch s
Nh hng c mi kh chu
Phc v chm
Cht lng khng m bo

B qua Marketing
Theo thng k co n 80% cc qun n, nh hng hin nay khng
ch trng n marketing. Khi khai trng, nh hng no cng rm
r qung co, khuyn mi nhng khi i vo hot ng th gn
nh h qun bng i vic ny. Marketing nh hng i vi nhiu
ngi l mt vic g o xa xi v khng thc t.
Khai trng ch l mt c n ln a nh hng i vo kinh
doanh, cn marketing l mt chin lc lu di gip nh hng pht
trin thnh vng hn trong tng lai.
Trong nn kinh t th trng cnh tranh gay gt, nu khng lm
marketing th s i sau i th

3. Lp k hoch kinh
doanh

Gii thiu chung

K hoch v vn v s dng vn
K hoch v a im v chn a im
K hoch v sn phm
K hoch v marketing
Timeline cng vic

Gii thiu chung

tng ca bn l g / Bn chn m hnh kinh doanh no

i tng khch hng ca bn l ai
Ti sao bn ngh mnh s thnh cng vi tng ny (im
mnh, iu thun li Yu t cn tr
Mc tiu xy dng qun cafe ca bn iu bn mun
khch hng nh ti nht K hoch thc hin n
K hoch ca bn trong 12 thng
Nu tng tht bi K hoch ca bn l g

Kinh doanh m hnh cafe

g?

Ti sao chn tng ny?

im mnh ca bn l v kh bn c th t tin
cnh tranh vi i th.
Cc yu t xung quanh bn c cn tr bn ( Gia
nh, cng vic, sc khe, thi gian...)
Bn thc s sn sng

Mc tiu xy dng qun

cafe

Sn phm
Khng gian
Thi phc v ca nhn vin
Cc chng trnh/sn phm thc y

Mong mun ca bn
Ha vn trong 10 thng u
M 1 qun duy nht thu hi vn ri bn li
M 1 qun duy nht pht trin v nng cao cht
lng
M 1 qun nu thnh cng s m tip nhiu qun
na

K hoch v vn v s dng
vn
Bn phn b vn nh th no
D tnh chi ph u t ban u
Bn c k hoch chun b vn nh th no

Phn b vn
Giai on chun b
+ i hc
+ i tm hiu th
trng
+ Kho st

Vn

Ty l phn
chia vn

Giai on thi cng

+ Thit k thi cng
+ Mua sm vt dng
+ u t marketing
+ Chi ph Thu MB
+ Chi ph khc

Vn d phng
+ Tin nh, , nc
+ Lng nhn vin
+ Thu m
+ Ph ph

K hoch v a im
Bn d nh thu a im u
Chi ph thu a im l bao nhiu
Bn i kho st cha Thng tin bn c c l g

Kho st a im

Thng tin v ng (Chiu ng, k hoch gii phng mt bng..)

S lng ngi qua li trong 1 pht
Gn nhng khu vc nh th no
Nhn nhip vo thi im no trong ngy
Tnh hnh kinh doanh ca cc hng qun xung quanh
Thi quen tiu dng ca khch hng khu vc xung quanh
iu kin xe, an ninh, nh hng ca thi tit
C gn khu vc thun li tuyn dng hay khng
C gn khu vc ch u t sinh sng hay khng

K hoch v sn phm
Bn s bn sn phm g ni bt
C s no khin bn tin rng khch hng s s
dng sn phm ti qun ca bn
Sn phm mang li li ch g cho khch hng?

K hoch v marketing
Chia s nhng hot ng bn s lm trong giai
on khai trng qun cafe
(Bi tp v nh)

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TIMELINE

Ln k hoch c th cho tng kinh doanh

inh hng m hnh v phong cch thit k
Tm ia im v kho st
Xy dng Menu/Gi bn
Xy dng c cu nhn s / B ti li u o to
Xy dng h thng quy trnh v n hnh
Xy dng chin lc marketing v k hoch kinh doanh giai on 1
L p k hoch hot n g (Xc inh cc hot ng & ngn sch)
Thu ia im cho thu hoc nhn sang nhng
Trin khai thit k / sa cha xy dng / trang tr qun
Mua cng c dng c & nguyn v t li u
Tuyn dng Trin khai o to nhn vin
Chnh sa li phn ni dung o to v quy trnh vn hnh cho ph hp
Chun bi cho ngay khai trng

HI P