Strategy and

Innovation
to Increase Sales and
Revenue
PT. Garuda Indonesia
Period: 2016
By : Annisa
(4134)

Review
2014 and 2015 Financial Performance
2015 (3rd
Kuartal)
Revenue
P/L

(net
income year
to date)

2014

(3rd
Kuartal)

2013
(all)

Note

USD 2.845

USD 2.831

USD 3,
759

0,014 %

USD 51.4 M

USD (220,1)

USD
13,583

Ops.
USD 2.72
USD 3.08
USD
Number of 2015
Passenger&
Carried
Expense
3,696
(3rd 2014Cargo
(3rd 2013
(all
Kuartal)

kuartal)

year)

Passang
er

24,55

20.89

24.965

Cargo

176

193

345,9

Market
Share

123,4 %

0,36%
Note

4,5
%
5,8 %

2015 (3rd
Kuartal)

2014 (3rd
kuartal)

2013 (all
year)

Note

28 %

22 %

23,5 %

6%

Keep

Strategy & Innovation

Quick Win

Strategy going, and do some additional strategy:

2.
Communit
y,
Developm
ent

1.
Optimize
B2B and
Distributio
n Channel

3. Create
Nationalist
Campaign

5.
Segmentat
ion
distinction
with LCC

4. End
Customer,
Push
Marketing
Gimmick

 Open Garuda Indonesia Online Mall,

1.
Optimize
B2B and
Distributio
n Channel

Communit
y,
Developm
ent
Direct
Sales

Optimize relationship to Online and

Offline Travel Agent
Cargo to Corporate , Wide Cargo
Service Center, and Airport to Door
Service.

The strategy is direct sales to

high-level communities, because
these full-services airlines.
Like the wholesalers, they're
running one group then it will
increase revenue. Because
basically humans like to give
satisfaction and be pampered

Nationalist
Campaign

3. End
Customer,
Push
Marketing
Gimmick

The campaign starring rising

Public Figure to present and
promote Indonesian Tourism ,
more over the destination has not
been exposed.

* Free Merchandise
* Discount Promo
* Price Bundling

5.
Segmentat
ion
distinction
with LCC

Differences in market segments

more clearly so that they are not
cannibals.

Thank You