PATANJALI AYURVED LIMITED

INTRODUCTION

Patanjali Ayurved Limited is a Indigenous FMCG, Health

Care Company.
Founded in the year 2006 by Swami Ramdev and
established by Acharya Balkrishna.

Headquartered at Haridwar, Uttarakhand, India

MD: Acharya Balkrishna

Brand Ambassader: Swami Ramdev

Director: Swami Muktananda

Tag Line: We are bringing the largest number of natural

products on the planet.

MISSION AND VISION

Establishing Science of Ayurveda in accordance with the latest technology

and ancient wisdom for manufacturing pure quality and scientifically
developed mineral and herbal products.
Patanjali Ayurveda has a plan to build various units in India as well as in
abroad, in this context work has already been started in Nepal.

PRODUCTS

Patanjali Desi Ghee, Patanjali Chyawanprash, Kesh Kanti, Patanjali

Aloevera Juice, Dantkanti ,Patanjali Kesar ,kesh kanti & other Herbal
Products.

SUCCESS FACTS

Annual Turnover: Rs 2000 crore.

Cheaper Products(Marketing Cost Less)

4000 Outlets(Also Available on other Retail Stores)

Selling Products Online

Patanjali Yogpeeth Trust, a non-profit organisation started by Swami

Ramdev, aims to carry out welfare activities in the spheres of health
care, education and other socio-economic activities.

7 P'S OF MARKETING

Product or Services

Price

Promotion

Place

People

Process

Physical Evidence

PRODUCT OR SERVICES

It must provide value for the customer.

PRICE

Price needs to be competitive

Offer's better value for money.

PROMOTION

Includes Branding, Advertising and Offers

Gives customer a reason to buy your Product(Benefits+Features)

PLACE

Availability of Product at Right Place, Right Time in Right Quantity is

essential.

PEOPLE

People represent Business.

Image they present, Relevance with the Mission Statement

PROCESS

How people consume services?

Degree of Technology.

PHYSICAL EVIDENCE

Ambience, Mood or Physical Presentation Of Environment

IN NEWS

DRDO tie up with Patanjali Ayurveda

To manufacture and market some of its herbal supplements and food
products.

QUESTIONS

THANKS !