AUGMENTED REALITY IN LANDMARK

Group 7 (Section A)
Nitin S Narayanan (G16033); Parth Sharma (G16034); Prashant Kumar
M (G16035); Rachana Mehta (G16036); Rachit Arora (G16037)

WHAT IS AUGMENTED REALITY

(AR)?
AR is a combination of:
a real scene seen by a user and
a virtual scene produced by a smart device that augments
the scene with additional information.

An empty room with future planning

Dragon in Augmented Reality

SALES BUSINESS PROCESS

IMPROVEMENT FOR LANDMARK
BOOKStatement
STORE
Problem
Landmark is one of the biggest bookstore in
India with more than 10 stores in metro
cities and thousands of foot falls every day.
Landmark's USP is the range and depth of
its stocks.
Despite lot of employees, there were still
complaints of unsatisfied customers.

Impact
Failure of converting footfalls
Increased staff maintenance costs
Increased unsold Inventory
Inability to launch new books

PROPOSED SOLUTION
Implement Augmented Reality (AR) Solution to aid
customers in:
Locating books quickly
Providing details of books with minimal staff
involvement
Requesting for unavailable books
Creating wish-list

What do customers have to do..??

AR Application available for Mobile/Tablets for

Android/iOS
Install the free Landmark AR app
Finally, just open the app and find the book
hassle-free

HOW DO WE DO IT..??

We are using IM and WM modules of the SAP ERP to provide

real time data to customers for their ease.

With the use of the 3D Architecture Services, we have

designed the Landmark store with all the minute details.

For the location of the person in LLA format, we use google

maps.

Now that you are in the store, with the help of IM we would be
able to quickly identify the position of the stock of your book
and with WM, we would be able to trace the exact position of
the required book, and that too without increasing the staff at
our store and with your convenience.

AR ARCHITECTURE
SAP ERP
IM/WM

Google Map
Services

3D Architecture
Services

Shops Interior 3D
View

Inventory
Details

Location
Tagging

Phone/Tablet

THANKS..!!

QUERIES..??