CHINA

Demography of China
Population:
China's population reached the billion
mark in 1982
China's population is over 1.381 billion
China is one of the fastest ageing
countries in the world and the older
population has been increasing rapidly

Ethnic Groups
91.51% - Han Chinese, 8.49% minorities
56 ethnic groups
Zhuang, Uyghur, Hui, Manchu, Miao, Yi,
Tujia, Tibetan, Mongol, Dong, Buyei, Yao,
Bai, Korean, Hani, Li, Kazakh and Dai
Each ethnic group has a distinctive
character:

ACHANG
GROUP

BAI GROUP

BONAN GROUP

Literacy:
As of 2010, literacy rate was just over 95%
China has dramatically reduced the gap
between male and female literacy
Youth literacy rate (age 15 to 24 years)

Identification

Unique Culture
Linguistic Affiliation
Symbolism
The Spring Festival
Kung Fu

Cuisine
The "Eight Culinary Cuisines" of Chinaare
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Anhui
Cantonese
Fujian
Hunan
Jiangsu
Shandong
Sichuan
Zhejiang

dumplings called jiaozi are served at the Spring Festival

For the Moon Festival in midautumn, "moon cakes" are
served,
Food is particularly spicy in the Sichuan and Hunan provinces.
Shrimp with salt and garlic, frogs' legs, and smoked duck are
popular dishes.

Status of Women in
China
Gender ratio
Traditional practices foot binding
Women played an important role in the communist
struggle

Religious beliefs
China has been a multi-religion country since the
ancient times.
Five major religious practices : Confucianism,
Taoism, Buddhism, Muslim, Christian
59% of the population has no religious affiliation.
20% of the people practice traditional religions
(Taoism and Confucianism), 12 % consider
themselves atheists, 6 % are Buddhist, 2 % are
Muslim, and 1 % are Christian

Festivals

New Year
The Water Splashing Festival
Birthday of Guanyin
Birthday Mazu
Moon Festival
Birthday of Shandong Province

Art

Fine art, Folk art and performance art

Porcelain pottery
Paintings
Paper art

Martial Art
Birth Place
Shaolin Monastery Wudang mountains

Consumer buying behaviour

of China
I. Willingness to spend Chinese consumers remain
confident
II. What to spend on Changing shape of
consumption

Healthy living

Family focus

Loyalty to brands

Experiences / international travel

III. How to spend
IV. Where to spend