Pre-purchase and postpurchase satisfaction and

fashion involvement of
female tennis wear
consumers

INTRODUCTION
As womens activities in sports, including tennis, are
growing, it is necessary to investigate their clothing
needs in order to meet consumers needs.
This study examined the relationship among prepurchase and post-purchase satisfaction and fashion
involvement of women who participated in tennis.

PURPOSE OF THE STUDY

To identify the levels of pre-purchase and postpurchase tennis wear satisfaction.
To assess the degree of fashion involvement and
To determine the relationship among pre-purchase
and post-purchase tennis wear satisfaction, and
fashion involvement of women who participate in
tennis.

LITERATURE REVIEW
Mullet indicated that one of the major concerns
regarding athletes sports clothing can be comfort in
order to increase effective performance of athletes.
Kang-Park indicated that prepurchase satisfaction
with clothing attributes was signicantly different
from the post-purchase satisfaction with clothing.
Yoo indicated that when fashion involvement
increased, pre-purchase and post-purchase
satisfaction also increased.

LITERATURE REVIEW
Wheat and Dickson indicated that female athletes use
clothing to communicate an athletic identity, and even
level of expertise.

HYPOTHESIS
H1:There is a positive signicant relationship
between prepurchase satisfaction and post-purchase
satisfaction.
H2: There is a positive signicant relationship
between pre-purchase satisfaction and fashion
involvement.
H3: There is a signicant relationship between postpurchase satisfaction and fashion involvement.

SAMPLE
124 women, ages 1868 years,
participated in the study