Creating A better Experience through Sharing

Research

Analysis
Demonstration

Insights

Opportunities & Challenges

Marketing Strategy

Entry Strategy
Marketing Strategy

Target Market

Resources &
Capabilities

Opportunities and
Challenges
Opportunities

Challenges

Airbnb, Uber and Etsy

Low Barriers to Entry
portrayed their
suppliers/customers in the best
way possible, thereby
increasing the value preposition
of the service
Airbnb, Uber and Etsy offered a
convenient and transparent
service which created a
convincing experience

Hostile indigenous reception in

selected countries.

Airbnb, Uber and Etsy

offered a valuable point of
difference such that they
were non-scalable.

Complex regulations
(bureaucracies) in some
countries and complex tax
returns

Resources and Capabilities

VRIO APPROACH
Indicator
Valuable

Airbnb, Uber,
Etsy

Result

Yes

Rare

Yes

Imitable

Yes

Organization

Yes

Creating a Long
Term
Competitive
Advantage for
Customers

SAFe for Better Experience

Airbnb, Uber and Etsy ensured a better
experience by the
Suitability of the service rendered
Affordability of the service rendered
Feasibility of the service to
suppliers/customers alike
evaluation of the market to create a
better experience

4Ps Approach for Better

Experience
Price
Competitive service rates for service
rendered

Product
Distinct Point of difference for
service rendered

Marketing Mix

Place
Low barriers to entry ensures the
service has been embraced
around the world

Promotion
Emphasis on social
collaboration and socially
inclined activities (events)

Sharing and Collaboration

Airbnb, Uber and Etsy ensured a market
seeking, efficiency seeking and record
seeking approach which highlighted the
value preposition thereby creating
better service/experience through
collaborative market sharing.