REASONS FOR ACCESSING

THE INTERNET (Among DSL Users)

90%

Read and send e-mails

83%

Surf and download

70%

Chat

53%

Do research

50%

Play games
Others (apply jobs/pay bills/purchase)

BASE: total base - 30 interviews

23%

WHERE ACCESS INTERNET

(Among DSL Users)

home
internet caf
office

BASE: total base - 100 interviews

where
access
97%
70%
10%

most
often
73%
20%
7%

AVERAGE MONTHLY EXPENDITURE ON

ACCESSING INTERNET (Among DSL Subs)

Average Amount = P3,010.00

BASE: total base - 30 interviews

WI-FI CONCEPT EVALUATION

(Among DSL Subs)
gave favorable comments only
gave unfavorable comments only
gave both favorable and unfavorable comments
POSITIVE COMMENTS
NO NEED FOR PHONE LINE
AFFORDABLE / CHEAP PRICE
FASTER SPEED / CONNECTION
ALLOWS MULTIPLE PC
CONNECTIONS
CONVENIENT (no need to buy
internet cards, go to internet caf,
no wires needed, etc.)
NO POSITIVE COMMENTS

BASE: total base - 30 interviews

87%
40%
37%
27%
3%
7%

63%
7%
30%

NEGATIVE COMMENTS
EASE & QUALITY OF CONNECTION
interruptions during multiple conenctions
connection signal during windy days
connections during stormy or rainy
days, when there's lightning, etc.
EXPENSIVE MULTIPLE USERS
have to pay for the router
ON ANTENNAE SET UP
may be stolen when placed outside
may get wet during rainy days
NO NEGATIVE COMMENTS

20%

7%
3%

63%

PURCHASE INTENT
(Among DSL Subs)
definitely
not
subscribe
7%
somewhat
not
subscribe
13%

may or may
not
subscribe
13%

BASE: total base - 30 interviews

definitely
subscribe
30%

67%
somewhat
subscribe
37%

PLANS INTEND TO SUBSCRIBE TO

(Among DSL Subs)

Plan 688
17%
not interested to
subscribe
33%

Plan 1138
10%
Plan 1995
10%

Plan 2500
30%

BASE: total base - 30 interviews