Reasons:

Shadow of Obsolescence:

Threats

to products within industries and remaining

unprepared to the improvements cripple the presence of
companies

Dry cleaning:

Electric utilities:

Dangers of R&D

Paying too much attention to R&D

Marketing shortchanged

Consumer behaviour

EXAMPLES
Railroads limited
themselves to a
particular business
Ignored transportation
business
They let others take
customers away
Cars , trucks , aeroplanes and even
telephone

 Hollywood

concentrated on movies and

neglected entertainment business
It was a limited product
Henry

ford invented
Assembly line production
His goal was mass
production which
resulted in cost reduction