CROSS CULTURAL

COMMUNICATION
Business Communication
By
Sreystha Beppari

What is cross culture

communication
It is a field of study that looks at how
people from different cultural
background communicates in similar
and different ways among
themselves and how they endeavor
to communicate across culture

Culture
Values and perspectives shared by
people who are conditioned by
similar education and life
experiences
Regional : country, area, community
Religious : sects, variations etc
Corporate : industry, company,
department
Other groups : schools, clubs etc

Characteristics of culture
Culture is not inherent but learnt
Culture is rooted in deep seated
beliefs
Culture is the basis of self identity
and community
Cultures are dynamic

Communication norms that differ

cultures
Role of written communication
Role of meetings
Patterns of reasoning and
argumentation
Level of formality in interpersonal
communications
Non verbal communications

Differences in cross cultural

communication

Frequency of eye contact

Assertiveness
Use of hands while talking
Physical distance between
communicators
Rate of speech
Use of first names vs titles
Volume of speech
Facial expressions

Tips

Speak slowly
No negative questions
Take turns
Be supportive
Check meanings
Avoid slangs
Maintain humour
Maintain etiquette

Eye contact
In certain cultures looking straight into the
eye is regarded as a sign of honesty and
straightforwardness, in other cultures it is
taken as challenging and rude
In Arab culture, too little eye contact is
considered as disrespectful
In English culture too much of eye contact
make people uncomfortable
In south Asian countries direct eye contact
is regarded as rude and aggressive

USA = Ok
JAPAN =MONEY
RUSSIA = ZERO
BRAZIL = INSULT

Topics during conversation

INDONESIA : family, travel, sports,
local cuisine
GERMANY : sports politics current
affairs beers

THANK YOU