ETHICS IN ADVERTISING

Presented by:
HIBA AHMED
MARYAM REHMAN
SONIA MARYAM

ADVERTISEMENT..??
Paid style of
communication.
Public notice to motivate
people.
Creativity & technology
blend.
Also known as a
commercial.

ETHICS IN
ADVERTISEMENT
ETHICS:
means a set of moral principles
Advertisers should start taking
responsibility of self regulating
their ads by:
design self regulatory codes.
keep tracking the activities .
Remove ads which dont fulfill the
codes.
Pay attention on the complaints
coming from consumers.
Maintain transparency
throughout the system.

When all the ethical points are

implemented, they will result in;
making the company answerable for all
its activities
will reduce the chances of getting
pointed out by the critics or any
regulatory body.
will help gain confidence of the
customers, make them trust the
company and their products.

Change: The public expects more honesty from

companies

Social Responsibility
& Advertising Ethics

BENEFITS OF
ADVERTISING
Availability of rationally
desirable new products
and services

Helpful in creating
healthy
competition
Helpful in
economic
development
Helpful in survival

HARMS OF ADVERTISING
Deliberate appeals to motives
of envy, status seeking, and
lust creates vulgar and
morally degrading advertising
Corrupt culture and
cultural values.
Misrepresent and
without relevant facts.
Cost of advertisement
increases
consumerism.

UNETHICAL ADVERTISING
Misleading
Advertising
Exploitation
Spam
Pushy Sales
Tactics

CONCLUSION
Ethical marketers need to make
difficult choices about how to
leverage the capitol of their ethical
decisions.
Any effort at ethical marketing has
to balance a companys self-interest
with their social responsibility.
A delicate balance has to be struck
between the truth of the ad and its
ability to persuade the customer.

THANK YOU