Studios used them because they can offer a simple,
uncomplicated way to include institutional in float at the beginning of the film. Usually a white typeface is used on a black background to create a contrast.
Titles on a blank screen- Pulp Fiction
The opening sequence of Pulp fiction includes a bold
title with a orang red and yellow colour palette. It is extremely basic yet retro which does create individuality. The sound is action music which could relate to genre of the film.
Titles on a still image
This category of title sequence indicates a way to
incorporate text with a visual image to hint at the tone of the genre of the film. Historically title cards developed to include hand drawn borders and other images.
Titles on still image- Wimbledon
This title sequence clearly gives an insight into what
this film is going to be about, also by the title of the film gives a massive indication. The opening shows a crowd at Wimbledon watching a tennis match.
Titles over moving images
Offers metaphors and a narrative thread. Also this
sequence introduces tone and the storyline of the film to the audience.
Titles using animation or motion
The title becomes a part of the moving image and are
integrated together with the images that the audience see.
Titles using animation or motion- Casino Royale
The motion and cartoon included to set the theme of
the film and to show James Bonds background story. This opening sequence introduces you to Bond.