Study on Dominos Pizza

(Home-based Pizza delivery model)

Presented By:
Sayani Datta
Shrishti Gupta
Tapsi Makwana
Tejaswi Kancherla
Trisha Kumar

Challenges
At Organization level

Uncertainty regarding the raw material prices like that of corn, wheat etc.

Waning appetite for western-style fast food across the country.

Price as a major deterrent for various customer segments.

Managing the increasing variety of ingredients and packaging.

High competition

At Store level:

Ensuring timely service is rush hours

The quality of the product to be intact when set out for delivery

Minimize the reject orders.

Recommendations
Seniors Leaders meet to discuss the commodity market outlook and how to
manage buyer and supplier relationships.
Need assessment before opening a new outlet.
Changing and extending the menu as per the consumer preference
Customized economical product offerings to fit its customers pocket.
Launch advertisement campaigns to show how the revamped business model.
Use of technology such as Online Pizza Tracker, online ordering, iPhone
application etc. to make it more user -friendly.

Physical Logistics
Raw materials consumed within 4-5 days
No warehouse
Commissaries in Delhi, Mumbai, Bangalore, Kolkata as Hubs and

retail stores as spokes

Every store has a cold room
Procurement from Mumbai Commissary
One van caters to Jamnagar, Anand and Rajkot
Quality checks at the time of dispatch

Logistics

Thank You!

Distribution