Marketing Mix 4p

Example

Marketing 4p example PEPSI

Introduction to Marketing
Mix
Product :
A tangible object or an intangible service that
is mass produced or manufactured on a large scale
with a specific volume of units.
Price :
The price is the amount a customer pays for a
product. It is determined by the number of factors
including market share, competition, material
costs, etc

Introduction to Marketing
Mix
Place :
Place represents the location where a product can
be purchased. It is often referred to as the
distribution channel. It can include any physical
store as well as virtual stores on the Internet.
Promotion :
Promotion represents all of the communications
that a marketer may use in the marketplace.
Promotion has four distinctive elements:
advertising, public relations, personal selling
and sales promotion.

Pepsi s Background
Pepsi is a carbonated soft
drink produced and manufactured
by PepsiCo. The drink was first
made in the 1890s by pharmacist
Caleb Davis Bradham in New Bern,
North Carolina. The brand was
trademarked on June 16, 1903.
There have been many Pepsi
Variants produced over the years.

Pepsi - Product
PepsiCo , Incorporated is
a Fortune 500,
American multinational
corporation headquartered in
Purchase , New York , with
interests in manufacturing and
marketing a wide variety
of carbonated and non- carbonated
beverages

Examples of its variety of

products

Competitors

Pepsi - Price
Providing quality products at the lowest possible
price has always been one of the main concerns of
Pepsi. For example, one of the ways they have
been able to assist this effort is by expanding their
use of inexpensive and recyclable plastic bottles.

Pepsi Place

Factors for channel design

Assortment of Goods:
Pepsi has a wide assortment of goods. In beverages
some very famous are Pepsi Mirinda, 7up, Slice,
Aquafina, Lehar Soda.
Ubiquitous:
Restaurant, Pan shops, General Stores,
Confectionaries, all these are some examples of the
fact that the product Pepsi is ubiquitous

Pepsi Promotion
Pepsi

uses various methods to promote its

products, mostly it is through advertisements

 What exactly is it that enables the best consumer

product companies to grow year in and year out?
Market positioning is one of the most important aspects of
PepsiCo success. It has been a leader and gaining market
share in each of its core business and strives to continue in
recognizing under-marketed target regions throughout the
world to continually gain market share from its competitors.
The second aspect of PepsiCo's objectives deals with
continuing is strong well- recognized consumer brand name
domestically and internationally.

Methods of Promotion