Developing Competitive

Intelligence Strategies

Dr. Ahmed Nassar

2015 / 2016

CI Environment
Competitor
Capabilitie
s, Plans, &
Intentions

Corporat
e
Security
Threats

Technology

CI
Developments
Environment
& Sources

Political,
Economic
, & Social
Forces
Dr. Ahmed Nassar

Industry
Structure
& Trends

Markets
&
Customer
s
2

HOW TO CREATE INTELLIGENCE:

THE CI CYCLE

Most corporate intelligence

programs consist of four
broad functions:
1. Planning and direction:
Management and
oversight of intelligence to
ensure a demand-driven,
needs-based program.
2. Information collection:
Exploiting secondary and
primary (human) sources
for information,
observations & insights.

Dr. Ahmed Nassar

s
ed
e
N

Decision
Makers

Plannin
g&
Directio
n
Info
Collectio
n

Report
&
Inform

Other Users

Analysi
s

The Intelligence Cycle:

Each step is necessary
and adds value

HOW TO CREATE INTELLIGENCE:

THE CI CYCLE
3. Analysis: Interpreting

information, drawing
conclusions, identifying
implications, and making
strategic recommendations.

4. Reporting:
Disseminating finished
intelligence products, in
time, to those managers
with the responsibility and
authority to act on the
information.

Dr. Ahmed Nassar

s
ed
e
N

Decision
Makers

Plannin
g&
Directio
n
Info &
Collectio
n

Report
&
Inform

Other Users

Analysi
s

The Intelligence Cycle:

Each step is necessary
and adds value
4

Competitiveness Intelligence
Flow
Compile
DATA

Analyze

INFORMATION

KNOWLEDGE

Insight &
Communication

INTELLIGENCE

Dr. Ahmed Nassar

DECISIONS
5

Defining CI Requirements
Key Intelligence Topics

The goal in defining CI requirements is too meet

business leaders CI needs.
Ensuring CI efforts are proactive, and strategic.
Intelligence requirements need to be defined by
decision makers, typically senior management.

Dr. Ahmed Nassar

Competitive Intelligence _ Business Overview

Key Intelligence Topic:

3 Different Categories

1) Strategic decisions and actions,

2) Early warning topics, and

3) Profiles and descriptions of key players

Dr. Ahmed Nassar

Competitive Intelligence _ Business Overview

Thank You Very Much

Dr. Ahmed Nassar

Competitive Intelligence _ Business Overview