STRATEGIES FOR

EMERGING MARKETS

WHAT IS EMERGING MARKET?

An emerging market is a country that has some
characteristics of a developed market, but does
not meet standards to be developed market.

EMERGING COUNTRIES
THE FOUR LARGEST EMERGING AND DEVELOPING ECONOMIES
ARE THE BRIC COUNTRIES:
B- Brazil
R- Russia
I- India
C- China
AND THE NEXT LARGEST MARKET ARE:
Mexico, Indonesia, Turkey, and Saudi Arabia
Iran is also considered as emerging market

STRATEGIES FOR EMERGING

MARKETS
1) FIRST MOVER ADVANTAGE

Have an opportunity to shape customer expectations &

define the competitive rules of the game

Higher market share & revenue

Better knowledge than competitors

Opportunity to work with the best local business partners

E.g.: Microsoft window operating system

CONTD
2) FOLLOWERS

Have the opportunity to evaluate alternative

technologies

Delay investment in risky projects of plant capacity

E.g.: Starbucks selling coffee in grocery stores

CONTD
3) WINNER
Have plans for their business
Future goals
They achieve it by crossing all the hurdles

THANK YOU!!