Lecture 6

ISD 520

Pickup Truck Customers

Full size pickup trucks are only mass produced in North
America
Pickup truck customers evolved over the last 30 years.
Customers requirements continue to increase
Payload, towing capability, fuel efficiency, safety,
durability rank high on customer requirements
F150 has been Americas best selling truck for 38
years. It just went through another drastic redesign.
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Why is residual value important?

Cost is one of the customer requirements
Vehicle ownership cost = new car cost residual
value
For customers leasing vehicles, they will pay
more if the vehicles residual value is low.

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A Future Topic: F150 Case Study

Pick up truck customer requirements
Decision on selecting aluminum for body
structure
System and component target setting
process based on aluminum body
Design verification
Manufacture validation