GROUP MEMBERS

Harshad kadam
Ratnadeep mandarekar
Nitin bansude

Submitted to : siby sir

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INTRODUCTION

organization markets comprise organizational

user or producer.
Purchase goods or services to use them as raw
material for producing other goods and services.
The reseller who purchase the products to sell
directly to other customer without any
modification.
Apart from the above producers and reseller
there are government and institutional customer
who buy the goods and services.
Government buy good for public utility or for use
in their department for production purpose.

CLASSIFICATION OF
ORGANIZATIONAL MARKET

Producer markets
Reseller markets
Government markets
Institutional markets

FACTORS INFLUENCING
ORGANIZATIONAL BUYING
The purchasing process in a organization
involves many individuals and different
procedures and techniques.
The factors influenced such as
Environmental Factors
Organizational Factors
Social Factors
Personal Factors

THANK YOU!