PROJECT OF CONSUMER

AWARENESS
OBJECTIVES
1) It seeks information about
consumer awareness regarding
different products .
2) It gets information about
demerits or defects
of
products from consumers and
suggests
remedial measures .
3) It makes popular the positive

QUESTIONNAIRE
The following questionnaire has been
prepared for a consumer awareness
project.

General Information

Name . Age .
Sex -Male .
Female
Residential address

Marital status -Married Unmarried .

Number of members of the family .

Average monthly incomes (in

rupees)
Up to
Rs 5000
Between

Rs 5000 -10,000

Between

Rs 10,000 - 20000

Above

Rs 20,000

Product Information
1 ) Which of our products do you like most ?
Soap

Shaving cream

2) You like soap most because

i) It is easily available
ii ) It is used by your friends
iii ) Its price is reasonable

Powder

3) On which ground
most ?
i) colour
ii ) packing
iii )fragrance
iv ) weight

don you like soap

Yes
Yes
Yes
yes

No
No
No
No

4 ) Do you think our soap contains

adequate amount of
soda ?
yes
No
known

Not

5)Do you know that our soap fights

germs better ?
Yes
No
Not

6 ) Does it keep clothes safe?

Yes

No

Not known

7) Do you Know that our soap is available in different weights?

Yes

No

Not known

8) Do you know that our soap removes

obstinate spots ?
yes
No
Not known
9) Do you think that our soap is costly ?
Yes
No
Not known
10 ) Do you think our company should
manufacture new soap ?
yes
No
Not known
11 ) Do you think our soap needs
improvement ?

Consumer Awareness
12 ) Do you examine goods before you buy them?
Yes
No
13) Did you ever feel our product sub-standard or defective?
Yes
No
14 ) If defective, did you make complaints?
Yes

No

15 ) Did you ever file a case in consumer courts

Yes

No

16 ) Are you aware of consumer courts?

Yes

No

SUMMARISED PRESENTATION OF INFORMATION

AVAILABLE THROUGH QUESTIONNAIRE
Total number of household visited
Number of questionnaire used

Sex Information--Male
Female

Marital Status--Married
Unmarried

Number of members in the family

Families having 1-4 members
Families having 5-7 members
Families having 8 or more member members

Average monthly incomes of families

Families having
Families having
10,000
Families having
10,000 -20,000
Families having

income up to Rs .5000
income between Rs .5000income between Rs .
income above Rs .20,000

Preference of our product among families

Percentage of information prefering

shaving cream
Percentage of information prefering Soap
Percentage of information prefering
powder

Special features ---

Answer

1 .Soap is easily available to us

Yes
70%

2. Soap is used by friend

3. Soap is reasonably priced
4. Soap has good fragrance
5.Soap has good colour
6.Its packing is good

..

No
30%
.
.
.
..

Description ---

Answer
Yes
No
It cleans clothes well
30%
40%
It gives clothes fragrance .
It keeps clothes safe

It contains less amount
Of soda
. ..
Improvement required

Not Known
30%

..