SYNOPSIS

PRESENTATION ON SYNOPSIS
STUDY OF FOREIGN TOURIST BEHAVIOUR,
PERFERENCES &CHOICE IN THE VARANASI
CITY

SUBMITTED BY
ASHISH SINGH
1st SEMESTER
PG/22/11
2016-18
UNDER THE SUPERVISION OF
Dr. RAJ KUMAR SINGH
Prof. OF SCHOOL OF MANAGEMENT
SCIENCES

INTRODUCTION
Varanasi, once known as Benares or Banaras and Kashi, is a
historical city in northern India. The city is sacred to Hindus and
Jains and also one of the oldest continuously inhabited cities in
the world, Ancient Varanasi from the beginning of its history up
to circa 700 A.D., as revealed by the archaeological sources.
Many Hindus believe that dying in Varanasi brings
salvation/nirvana and so they make the trip to the city when they
realize that they are close to death.
For some, the culture shock of the burning corpses in plain view
and the feces overflowing from the Ganges can be a bit
overwhelming. However, the scene of pilgrims doing their
devotions in the River Ganga at sunrise set against the backdrop
of the centuries old temples is probably one of the most
impressive sights in the world.

Situated on the left bank of Ganga, Varanasi lies almost in the

south- east corner of Uttar Pradesh. It is located at long,83 1
30 E, Lat.25 4 39 N. The city occupies almost a central
position in the Ganga valley.


A big part of the present day city of Varanasi is situated on a high
ridge of Kankar for a distance about four kilometers, being a
tributary of the former and flowing from the north-west to the
south-east in the northern part of the township. The highest level
is reached in the north-east at Rajghat at a highest of about 275
ft. above the mean sea level.
As is the case with almost all the present day urban centers,
natural vegetation in and around Varanasi is hardly visible. The
nearest natural forest at present is situated in the uncultivated
hilly tracts of Chakia tehsil although it has been retained in small
patches in the remaining tehsils also.
The accidental discovery of the archaeological site at Rajghat ,
believed to be the remains of the ancient capital of kasi
Janapada, marks the beginning of the archaeological researches
in Varanasi, though some stone sculptures of considerable
iconographical importance were also found earlier in different
parts of the present Kasi railway station.

A large number of antiquities was unearthed during the dig,

revealing the archaeological potentiality of the site. Considering
the importance of this vast ancient habitation, the archaeological
Survey of India selected a portion of the Rajghat mound for a
small scale excavation under Krishna Deve during Oct.Nov.,1940.

A detailed report of this excavation was never published except a

brief note by the excavator. A resume of the results of Krishna
Devas excavation is mentioned hereunder. It is fairly well
established now that the Rajghat mounds represent the remains
of the ancient city of Varanasi. Amongst the early scholars,
Sheering was the first to point out that the old city of Varanasi
stood towards north possibly on both the sides of the river
Varuna, where it joins the Ganga. He also brought to notice many
archaeological remains mostly situated towards the northern
side.

OBJECTIVES
To study the position of International tourism
and foreign tourists in Varanasi city.
To analyze the behavioral dimension of foreign
tourists
toward
Varanasi
as
tourism
destination.
To study the feedback of foreign tourist in
Varanasi towards the infrastructure facility and
other tourism related services in Varanasi.
To know about the expectations and
requirements of the foreign tourists coming in
Varanasi.

RESEARCH METHODLOGY
DATA TYPE
PRIMARY DATA
Structured Questionnaire
SECONDARY
Book, Internet, News paper
DATA TOOL
Close ended multiple choice
questions
UNIVERSE OF THE STUDY
The foreign tourists in the
Varanasi City

SAMPLING UNIT
Foreign Tourist of the Varanasi
city
SAMPLING SIZE
100
SAMPLING TECHNIQUE
Stratified Sampling

SIGNIFICANCE

Tourism in Varanasi is very important. The

main importance of conducting this field survey
is to find out the no. of foreign tourist visiting
Varanasi. Along with this, we also come to know
the satisfaction level of foreign tourist coming
to Varanasi.

Infrastructure, playing an important role for

attracting tourist. So, after this field survey we
come across the infrastructure level of the city
and according to it the government and the
society can take major steps to attract more
foreign tourist to Varanasi.

After doing these survey , we also come

to know the reactions of foreign tourist
regarding the holy place Varanasi. These
are many problems which are faced by the
foreign tourist in Varanasi.
So, after these survey we came across the
related problems and according to it the
govt. may take important decision and to
attract the foreign tourist to Varanasi.

LITERATURE REVIEW
To completely understand what motivates tourists is difficult to
gauge. There is something elusive about motivation that
researchers and academics have not been able to truly evaluate.
But a certain structured way of looking at the motivational factor is
necessary to grasp the principles of tourist motivation. The
demand of travel comes as an outcome of motivation. Thus we can
say motivation translates a need into a goal that compels tourist
behavior.

A tourists destination becomes a part of branding process

which is crucial factor of competition. In addition one has to pay
attention to brand equity or destination equity to give certain
destinations a competitive edge to become select brands that
invites the loyalty of the clients. So a strong brand can be
differentiated from a common product. The branding of destination
helps the consumer to make his choices with minimum risk of bad
decisions.
(CLARKE 1996)

Kasi or Varanasi is one of the most ancient,

famous and holiest of the holy Hindu pilgrim
centers. It is situated between two small
streams that flow into the river Ganga, Varana
on its northern border, and Asi (or Assi) on its
southern border, from whom it derives its name
Varanasi. The name kasi is derived from either
its original founder or a dynasty that ruled it or
the kingdom with which it was associated.
According to another theory the place might
have got its name from a grass named kusa that
grew wildly in the region where the city was
built.
(by Jayaram V.)

BIBLIOGRAPHY
Google - Varanasi tourism

Book of Michael Kerr (2015) Travel book

review
kaleidoscope city: A Year in Varan
(2008)
B.P. SINGH (1985) Life In Ancient Varanasi
Maitreyee Bhattacharjee(2013) Where Even
the
Present
Is Ancient Banaras

QUESTIONNAIRE

Name_________________
Gender________________
Address________________
Q.1- What is your age?
a) 0-20
b) 20-40
c) 40-60 d) 60 & Above
Q.2- What is your p.a. income?
a) 1-5 Lakh b) 5-10 Lakh
c) 10-15 Lakh d)
More Then 15
Q.3- When did you decide to stay at this tourist
destination?
a) Less than a month ago.
b)1 to 3 month ago.
c)3 to 6 month ago.
d)More than 6 month ago.

Q.4- Who is accompanying you on your current visit to this tourist

destination.
a) No one
b) partner
c) Family
d) Friends
e)
Others
Q.6- Where did you hear about this tourist destination?
a)Internet b) News paper c) Friends
d)Others
Q.7- What are the main reasons for your visit to this tourist
destination?
a) Rest and relaxation
b) For learning tradition and
culture of India
c) Business reasons
d) Others purpose
Q.8- If you are staying in a hotel, you are getting a good service or
not?
a)Yes b) Not
Q.9- What is good about the city?
a)People
b)Infrastructure c)Transportation System
d)temples
Q.10-Do you find people friendly and helping in nature?
a)YES b) NO

.
Q.15-Do you expect your expenses
whilst staying at
this tourist destination to be.
a) Within what was planned.
b) Higher than planned.
c) Lower than planned
d) Average
Q.16- Over all how much rating would you like to give
this destination place.
a) 1 to 3
b) 3 to 7
c)7 to 10
Q.17- How often do you go on holidays lasting at least
5 days?
a)Every few year
b) Once a year
c) Several time (2-4 times) a year.
d) More than 4 times a year

Q.11- Would you think Varanasi being a tourist place is for

better then other tourist place in India?
a)YES
b)NO
Q.12- Which place do you like the most in the city?
a)Ganga Ghats b) Kashi Vishwanath Temple
c) B.H.U.
d)Any other place
Q.13- What more changes do you want to see as a
tourist?
a) Infrastructure
b)Transport System
c)Hygienic Tourist Place
d) Proper Tourist
Guide
Q.14- Have you visited the city for the first time or
second. What is your experience?
a) Good
b) Strongly Good
c) Average
d) Bad
e) Strongly Bad