Neuromarketing

What is neuromarketing?

Refers to the use of modern brain science to

measure the impact of marketing and
advertising on consumers.

Six areas where neuromarketing is

being used today.

Branding.

Product design and

innovation.

Advertising effectiveness.

Shopper decision making.

Online experiences.

Entertainment
effectiveness.

Examples of
neuromarketing.
When you go to a
supermarket you can
see a lot of kinds of
neuromarketing.

The shopping carts

Smell

Location

Neuromarketing in the
product position

Neuromarketing Hearing

Neuromarketing in price

Sales

Visual Neuromarketing

References

http://www.merca20.com/que-es-el-neuromarketing-3-definiciones/

http://www.enredandoporlared.com/como-usar-el-neuromarketing-en-el
-mundo-online
/

http://ivanmb.com/que-es-neuromarketing-utiliza/