Audience

Questionnaire
Taylor Torres-Griffin
4th Period AICE Media Studies
9 November 2016

Introduction To Project
Whats the purpose of an audience questionnaire??
In general, questionnaires are effective mechanisms for efficient collection of certain
kinds of information. Most importantly all questionnaires permit respondents time to
consider their responses carefully without interference from, for example, an
interviewer and each respondent receives the identical set of questions (The
Economics Network).
In the context of this project, an audience questionnaire will help assist me in the
creation of my short thriller film. I structured each question to particularly answer
any questions I had regarding the audience, structure, and details of my film. In total,
there are 8 questions, each with corresponding date graphs/charts. By completing this
questionnaire, I hope to have a better idea on how to film my thriller and reach out to
different audiences.

Your Gender
1. How old are you?
Explanation of Graph: Its important to have the opinions of both female and male viewers since
they can dramatically differ. So, for this questionnaire I surveyed an equal amount of females and
males, all falling between the 16-18 year range. The ages strictly fall within this category because
the majority of this questionnaire took place at my high school.

Female

Number of Males (16-18

yrs)
Male

10

12

Favored Genre
2. Favorite genre out of these 4 options: Action, Romance, Comedy,
Horror

Fans
Action
Romance
Comedy
Horror

Explanation of graph:
Although my short film will be primarily a thriller, I
would like to incorporate elements from different
genres as well (in order to make a multi-dimensional
film). On the basis of this graph and the results, it
appears that I will have to try to weave in elements
of an action movie (such as fighting and
confrontations).

Preferable Gender for

3. Preferably
gender for antagonist
Antagonist
Role (bad guy)
role?

Explanation of graph:
Every movie has a character that stands out as the
antagonist (the bad guy, or the pessimist). I wanted to see
which gender viewers preferred to see taking on this role.

Male

Female

10

12

14

16

18

Favorite Opening
4. Favorite opening out of these 4 options: Voice Over, Classic Opening, Foreshadow Opening, or
Animation Opening?

Different Styles of Film Openings

14
12
10
8
6
4
2
0

Different Styles of Film

Openings

Explanation of graph:
This question serves to
voice the style of opening
viewers prefer, and tell
me how I should start my
film. Based on the results,
it appears that the people
enjoy how films progress
right into the first scene
of a movie, with the
credits rolling in hand.

Source of Watching Movies

5. Where do you normally watch movies? (Personal DVDs, Movie Theater, Online (websites like
Netflix etc.) or T.V.

7
6
5
4
3
2
1
0

Column4

Explanation of graph:
I basically wanted to see teens
main source of watching
movies/short films and how
the results compare with one
another at this period in time.

Most Effective Sound

Techniques

6. What sound technique is most effective in any film (effectively evokes emotion from
the viewer)?

Number of People (Out of 20 Total)

Non-diegetic
Sound
Voiceover
Diegetic
Direct Address

Explanation of graph:
Different sources and styles of sound can
really make a movie worthwhile. This
graph reveals that non-diegetic sound
(like background music) are most
effective in evoking emotion from
viewers in films.

Favorite Film
Endings

7. Favorite film ending out of 4 options: Cliff-hanger, happy ending, unexpected/shocking ending, o
sad ending?

Number of People (Out of 20)

Cliff-Hanger
Happy Ending
Unexpected
Ending
Sad Ending

Explanation of graph:
Just as I aimed to discover the type of
opening viewers preferred, I wanted to
find out how I should end my film. Data
shows that people like unexpected or
shocking endings to films.

Sources of Hearing About New

Films

8. How do you hear about up-coming films? (Social Media, Commercials, Physical
posters/ads, or trailers)
10
9
8
7
6
5
4
3
2
1
0

Trailers

Explanation of graph:
In general, or with most new
movies, people hear about them
over social media sources (such as
facebook, instagram, snapchat, or
twitter, etc.) Knowing how
viewers hear about new films is
important to production companies
because it can direct them to the
proper audiences they should
focus on; spend more time
reaching out too and spending
money to advertise.

Analysis of
Results

How will these results affect how you plan your film opening?
The results of this audience questionnaire will help me prepare the numerous details
in my film and its opening. Based off of the results, I will try to incorporate elements
from action films, lots of emotional non-diegetic sounds, a classic film opening, and an
unsuspected/shocking film closing.
What will you include/not include based on these results?
As mentioned in the previous section, there are numerous things I will to try to include
into my short film. Due to the facts that its a class project, I do not necessarily need to
focus on the Sources of Hearing About New Films or viewers Source of Watching
Movies. As these are two things major film companies must focus on.

Who will be your main target market based on these results?

Since I only had time, and easy access to a range of teenagers in high school
(particularly 16-18 year olds), the main target for my short thriller clip will be
teenagers. The results clearly show that females and males have different opinionswhich will contribute to the creation of a more diverse thriller film.