Successful strategy EFFECTIVE IMPLEMENTATION | Simple, consistent, Profound Objective long-term understanding of the appraisal goals competitive environment of resources FIGURE 1.1 Common clements in successful strategiesFIGURE 1.2 The basic framework: strategy as a link between the firm and its environmentFINANCIAL CORPORATE STRATEGY As quest FoR steatecy srRatecy In BUDGETING PLANNING POSITIONING cOMPENTVE FOR THE NEW THE NEW. een ae es ADVANTAGE ECONOMY, ‘MILLENNIUM capital ‘economie anabsis Analysis of # steategic csRand budgeting forecaring a revoUrees and innovation business Financial (Formal corporate segmentation ‘cpabilice Sits ethics control through planning (© The experience 1 Shareholder value models ‘© Competing for ‘operating, ‘© Diversification curve ‘maximization “© Disruptive eee budgets ‘and quest for “8 IMS analysis, ‘© Restructuring and ‘echinologies Winner take. Syneryy meena Feengineenng al markets 19 Creation of business © Aliancos Global corporate portfolios Els aood planning ‘departments 1950 1960 1970 1980 1990 2000 2008 FIGURE 1.3 Evolution of strategic management: dominant themes