GRT Hotels

Opened its first Hotel in 1998.

Diversified from core business of jewelry
Grew from 1 to 9 hotels
Ranging from 3 star to 5 star
Vision: Presence in two tier cities in 10 years

Shubhangi, Subramanian, Shiju, Joshua, Malhar,

Suresh

GRT Hospitality

WHO IS YOUR CUSTOMER?

UNIVERSE/POPULATION
HETEROGENEITY

Categories
Luxury
Upscale
Upper-Upscale
Midscale
Budget

Value Propositions

Value 1

Value 2

Value 3

Value 4

Value 5

Value 6

Value 7

Individual

ValueFor
money

Ambience/Comfort
able/Hygien

Referrals

Breakfast

Location

BusinessCenter

Hasslefree
Aiport
transfers,
Express
Check-in

Breakfast&
Quick
Laundry
Service

Quick
Service
Response

PoolFitness
Center

Loyalty
Programs

Location

Tourist
Services/Money
Changer

Spacefor
unwinding

Recreaction/
Pool/Spa

Resto/Bar

Dining
Theme

Faster
Check-in

Corporate

Leisure

MICE
(Meetings,
Incentives,
Conferences
,
Exhibitions)

Accesibilty

BanquetSpace,
Infra/Parking
AcousticsMeeting Corporate
space/Secretarial games/Event
help
manager

Value Delivery
Leisure

Circuit Arrangements DMC

Corporate

Pre-Allocation
End-to-End
Profiling
Feedback
Response

Value Signalling
Unit Heads
Operations/Mailers/Follow-up Calls/Important

Days/Festivals/New Year, etc

In-house Excitement
Business Development by more legs in the market
and liaison by Corporate Manager Sales & Marketing
(Relationship Building)
Brand Building

Strategic Issues
Expansion to Tier 2 cities
Leverage the chain across category and segments