busuu is the worlds largest

social network for language

learning
2

1 Language courses

Social
network

+
2

busuu 2016

busuu
Bussu is solutions to

institutions, Schools, private language institution, corporate other interes

TO WHOM DOES IT CONCERN

Do not have time to attend classes in traditional format

Are identify with collaborative environments and social interacti
Traditional learning methods do not inspire them
Are seeking to supplement their training with innovative method

Therefore Busuu is the ideal solution for your organization

3

busuu 2016

Busuu main features

From Beginner to upper intermediate level ( A1B2)
Works as a social network
Global; Direct contact with millions of native
speakers
interaction and practice between community
members
Quality content developed by experts that has
received numerous awards worldwide
4
busuu 2016
Focus on 4 skills

Busuu main features

Increase your vocabulary
Improve your confidence through practice
with students
Easy to share your experiences with the
community
Improve your professional profile
Tracking of progress and achievements
Self-assessments to measure progress
5

busuu 2016

How does busuu

work?

Most important
vocabulary

Key
grammar

Practice with
native speakers

Faster
fluency
busuu 2016

We offer interactive language

courses on desktop & mobile &
Tablet online -OFFLINE

busuu 2016

Busuu have received several awards &

achieved substantial international press
coverage
European
Language
Award by the
European
Union in
2010

Best
European
Education
Start-Up by
TechCrunch
in 2011

Innovator
Award
by BETT,
largest
edtech fair in
the world in
2014

Best
European
Education
Startup by
Edtech
Europe in
2014

Selected
among most
promising
High growth
Startups in
the UK in
2015

busuu 2016

busuu

has also been selected as one of Best Apps

of 2015 by Google

busuu 2016

We have more than 60m users

from over 200 countries
Growth of community [# mio of users]
50

More than
60,000,000 users

40

30

Mobile
users

20

10

0
2008

2009

2010

2011

2012

10 10

2013

Web
users
2014

2015

busuu @ 2015

Up to 100,000
new users per
day!
11

busuu @ 2015

Busuu users come from over 200

countries, with strong growth in
Total users
[000]
emerging
markets
Top countries
[000 Mobile downloads within last 3 months]

Peru; 466
Saudi Arabia; 537

Brazil; 5,107

United States of America; 4,763

Argentina;
Others; 571
16,445
Morocco; 601
India; 634
Japan; 714
Canada; 781
Ukraine; 915

Russian Federation; 4,538

Germany; 3,559
China; 3,104

Switzerland; 979

France; 3,049
United Kingdom; 1,661 Mexico;
Poland; 2,136
1,033Italy; 2,217 Spain; 2,614 Turkey; 2,729
Colombia; 1,543

China
Source: busuu database, Jan 2016

12

12

Brazil

US

Russia

Turkey
busuu 2016

busuu offers online and mobile

courses for 12 languages
Courses available in 12 languages:
Spanish, English, French, German, Italian,
Portuguese, Russian, Turkish, Polish,
Arabic, Japanese, Mandarin

13

Each course based on the Common

European Reference Framework with 4
different levels: A1, A2, B1 and B2

Each course contains 360 learning units

covering a wide range of different topics
(e.g. Traveling, Answering the phone
etc.)

In total, more than 200 hours of study

material per language course

Interaction with other users directly

integrated in the course structure
busuu 2016

We mainly focus on teaching English,

followed by Spanish, French, German

English:
Special video content
Special grammar units
Specific content (e.g. English
news content) coming soon
Customisation per native
language (e.g. English for
Chinese) coming soon
In-house Language experts

Tier 2

Tier 1
Tier 3

Spanish, French, German:

Special grammar units
Specific content material
coming soon
In-house Language experts
busuu 2016

busuu Premium get fluent

faster!

15

busuu 2016

extra writing practice extra vocab practice

Key features: website

change
level

busuu berries:
rewards for being
active on the site

messages and
alerts

My profile

course
content

social
feature
s

busuu 2016

Key features: mobile app

unit
menu

unit
introduction
screen

lesson
menu

change
course

extra vocab
practice

extra
writing

my profile

busuu 2016

Busuu improved in 2016

the biggest language learning social media tool

Educational
outcome

Placement test

Goal setting

Text chat

Video chat

Social
interaction

Weekly
content

Adaptive

Marketplace
for tutors

University Study

Certification

Validation
18

e
n
i
Of

de
o
m

l
b
a
l
i
ava

busuu 2016

Academic overview

A communicative approach to language learning

The busuu method is communicative, and based on how
language is taught successfully in schools

Each exercise
teaches language
you can use in
conversation
immediately

Immediate practice
and feedback with
native speakers
cements learning

Short practice
sessions daily are
more effective than
one hour per week in
class
busuu 2016

Key principles of busuus methodology

High frequency vocabulary:
Functional language: by the end of each lesson, students
should be able to participate in a new, practical speaking
scenario
Scaffolded learning: new language is introduced
gradually, and repeated often to aid recognition and
understanding
Contextual examples: each new word comes with a key
phrase and a dialogue, to show the language in context
Controlled practice followed by free practice: e.g. a gap
fill exercise followed by free writing.
Little and often: lessons are designed to fit busy lifestyles
busuu 2016
and encourage frequent practice

The busuu approach to skills

Core skills

Supplementary skills

Listening

Reading

Speakin
g

Writing

Native
speaker
audio for
all key
words
Dialogues
Video
content
Weekly
new media
content

Word and
phrase
recognition
Subtitled
video and
dialogues
Weekly
new media
content
Writing
exercise
correction
busuu talk
text chat
with native
speakers

Voice
recording
Dialogue
activities
busuu talk
audio and
video chat
with native
speakers
Video
content
with
subtitles

Typing
exercises
Word
choice
exercises
Writing
exercises
corrected
by native
speakers
Weekly
new media
writing
exercises

Vocabula Gramma
ry
r
Flashcards
Interactive
exercises
to promote
retention
Store your
own vocab
list
Review
your
mistakes
Apple
Watch app

Grammar
units
created by
expert
teachers
PDF
grammar
summaries
for every
lesson
Grammar
tips
Grammar
specific
exercises
Verb tables
& other
support

Pron.
Native
speaker
models for
every
phrase
Voice
recording
exercise
with native
speaker
correction
Voice
recognition
exercise

busuu 2016

Content structure: mapped to the CEFR

B2: Intermediate
B1: Pre-Intermediate
Lesson 1
Lesson 2
Lesson
A2:
LessonElementary
1 Vocabulary Lesson 2 Vocabulary
Lesson Vocabulary
A1: Beginner
Grammar
Lesson 1 VocabularyVocabulary
Lesson 2 VocabularyLesson
Vocabulary Grammar
GrammarLesson
Writing Grammar busuu talk
Grammar
Lesson 1 VocabularyVocabulary
Lesson 2 Vocabulary
Vocabulary
VocabularyVocabularyVocabulary
Video Vocabulary
record
Grammar Grammar
Writing Voice
Grammar
busuu talk
Vocabulary Grammar Grammar
Video
Grammar
Video

Video

Grammar
Writing Voice
busuu talk Writing
record

Writing Voice record

busuu talk
Voice record

Writing

Writing

Writing
busuu 2016

We are able to customize the

product for your needs
Weekly progress email reports
Single sign on
Customised landing pages & app
experience
Teacher dashboard for progress tracking
Further product enhancements possible we need your
feedback!
24

busuu 2016

Weekly progress email reports

25

busuu 2016

We are able to customize the

product if there is a clear ROI
Weekly progress email reports
Single sign on
Customised landing pages & app
experience
Teacher dashboard for progress tracking
Further product enhancements possible we need your
feedback!
26

busuu 2016

We are able to customize the

product if there is a clear ROI
Weekly progress email reports
Single sign on
Customise landing pages & app
experience
Teacher dashboard for progress tracking
Further product enhancements possible we need your
feedback!
27

busuu 2016

Customise landing page &

Check out
app experience
www.busuu.com/m
he

28

busuu 2016

We are able to customize the

product if there is a clear ROI
Weekly progress email reports
Single sign on
Customised landing pages & app
experience
Teacher dashboard for progress tracking
Further product enhancements possible we need your
feedback!
29

busuu 2016

Pricing :
Premium corporate licenses are calculated based
on the number of who access to Busuu and this
access duration for 12months ,or 24 months
Go to https://www.busuu.com/ or download the iOS app or
Andriod app

30

busuu 2016

We are looking forward to

working together!
:
monruedee.donsrichan@mheducation.com