Freemium

a business model, especially

on the internet, where basic
services are provided free of
charge while most advanced
features must be paid for.
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Why customers like freemium?

apple app store makes

90% of their revenue
from freemium games,
but only 10% from
paid games

The first thing

they do, set up
virtual currency
so that it doesnt
feel like you are
spending actual
currency even
though you are
5

Pokemon
Go
After pokemon go was released in US, it took less than
a day before it was making more money than all the
other apps both apples and googles app store.

Earned 40 millions dollar

revenue in one week
The Power of PowerPoint | thepopp.com

Chasing the
whale
To generate vast
profits, freemium apps
dont have to hook
everyone; instead,
they only need to
attract a small fraction
of diehard users.

Developers know that

a completely
predictble game is no
fun to play, and thats
why they make
unpredictable games

THANK YOU!