Case Study:

Universal Studios

Universal Studios History

Universal was founded in 1912 by motion picture visionary
Carl Laemmle, a German immigrant who had a dream of
building a world of entertainment in Southern California.

On March 15th, 1915 Mr. Laemmles dream was realized with

the opening of Universal Studios Hollywood. On that day,
Laemmle issued a press release that predicted not only the
future of Universal Pictures but of the global entertainment
company that would grow out of the movie studio.

History Continued
Founded April 30, 1912; 104 years ago

Universal Studios Hollywood is also often referred to as

Universal Pictures

This film studio is an American Film Studio that is owned by

Comcast

Universal Studios Hollywood is the oldest surviving film

studio in the United States, as well the world's fourth oldest

History Continued

Its studios are currently located in Universal City, California,

and its corporate offices are located in New York City.

Universal Studios is a member of the Motion Picture

Association of America and is one of Hollywood's "Big Six"
studios.

The other five of the Big Six Studios are Walt Disney, 20th
Century Fox, Paramount Pictures, Sony
Pictures/Entertainment, and Warner Brothers.

In 1928, Laemmle, Sr. made his son, Carl, Jr. head of

Universal Pictures as a 21st birthday present.

The three movies with the highest earnings made involving

box office are box office Jurrasic World, ET, and Jurassic Park.

Technology

Universal Studios Hollywood is an American film studio owned by Comcast

through the Universal Filmed Entertainment Group division of its wholly
owned subsidiary NBCUniversal.

The team strives to ensure better business through better technology by

creating tools and talent for their diverse media portfolio, helping brands
thrive in their ever-changing technological landscape.

Focusing on product strategy, development, design and technical

architecture, the client-centric team also evaluates emerging platforms and
shares knowledge and best practices across NBCUniversal and business
partners.

Studio Operations includes their physical and digital vaults, film

preservation, technical services, and Universal Studios Digital Services.

With operations oversight of 40 production and post-production support

departments and facilities, new technologies for DI, and a virtual stage
environment, NBCUniversal Studio Operations is considered the leader in
its field.

Technological Evolution and Impacts

East Coast TV & On-Air Operations organization supports the
production, post-production, and distribution of content across the
companys expansive portfolio of news and entertainment brands.
Servicing more than broadcast, the East Coast TV & On-Air
Operations team provides production, graphics, and distribution
support. Helping clients successfully release content across the everchanging media landscape, it includes TV everywhere, electronic sell
through, streaming, and more. The team is comprised of broadcast
operations, studio operations, graphics, engineering and facilities.
The team strives to ensure better business through better technology by
creating tools and talent for our diverse media portfolio, helping brands
thrive in our ever-changing technological landscape. Focusing on
product strategy, development, design and technical architecture, the
client-centric team also evaluates emerging platforms and shares
knowledge and best practices across NBCUniversal and business
partners.

Distribution Practices

Jeffrey Sakson, who has recently signed a new long-term agreement with
Universal, has been named Senior Vice President, Publicity, Universal
Pictures Group. In this expanded role, he will oversee the strategic
coordination of Universal's motion picture campaigns with each of the
studio's publicity groups, including international, home video and the
consumer products group.

In the early 1950s, Universal set up its own distribution company in France,
and in the late 1960s, the company also started a production company in
Paris, Universal Productions France S.A., although sometimes credited by
the name of the distribution company, Universal Pictures France.

Universal Studios has thirteen distribution deals, which are Apatow

Productions, ImageMovers , Lava Bear Films , Film 44 - Peter Berg,
Imagine Entertainment, Legendary Pictures, Media Rights Capital, Silver
Pictures,Dark Castle Entertainment, Will Packer Productions, Blumhouse
Productions, Amblin Partners, and Perfect World Pictures.

Universal Studios Hollywood

Marketing Strategies
One major technique that Universal uses to market their
films, is their industry of the popular attraction and theme
park, Universal Studios.
Through their extremely appealing ride designs and 3D
layouts for their attractions, Universal Studios advertises
movies successfully such as Transformers, Jurassic Park,
and ET (some of their highest grossing films)

Convergence

In 1970, Paramount teamed with Universal Studios to form

Cinema International Corporation, a new company that
would distribute films by the two studios outside the United
States.
In 2002, Paramount, Buena Vista Distribution, 20th Century
Fox, Sony Pictures, Universal Studios, and Warner Bros.
formed the Digital Cinema Initiatives. Operating under a
waiver form the anti-trust law, the studios combined under
the leadership of Paramount Chief Operating Officer Tom
McGrath to develop technical standards for the eventual
introduction of digital film projection
Meet the Parents and Meet the Fockers, though Paramount
will only own international rights to this title, Universal
Studios will handle domestic distribution of this film series.

Summary of Productions They Create

Universal Studios Hollywood has produced a total of 264
film to this day
Universal Studios Hollywoods top three most popular and
highest grossing films are Jurassic World, Jurassic Park, ET
Extra Terrestrial, and Despicable Me 2.
Jurassic Park is a movie series in the genre of science fiction
and adventure.
What appeals the audience to this type of film: The Jurassic
series was a balanced mix of action, mystery, and graphics
that leave the audience awestricken no matter their age.

First Case Study Film Under Universal

Studios: X-Men Apocolypse
Released in the USA on May 27th, 2016

The budget for X-Men: Apocalyspe was $178 Million

The total Box Office turned out to be $543.9 Million

Worked with the production companies The Donners'

Company, Marvel Entertainment, TSG Entertainment,
Bad Hat Harry Productions, and Kinberg Genre

X-Men General Information

The Director for this film is Bryan Singer

The producers are Lauren Shuler Donner, Simon

Kinberg, Bryan Singer, and Hutch Parker

Apocalypse grossed $155.4 million in North America

and $388.5 million in other territories for a worldwide
total of $543.9 million, against a budget of $178
million. The film is currently the third highest-grossing
film in the X-Men series (without adjusting for
inflation), behind Deadpool and X-Men: Days of
Future Past.

Box Office for X-Men Apocalypse

North
America Box
Office:

Grossed
$155.4
million total,
making the
film
currently
the third
highestgrossing
film in the XMen series

X-Men:
Apocalypse
opened in
the United
States on
May 27,
2016

Was initially
projected to
gross
around $80
million from
4,150
theaters in
its opening
weekend,
and up to
$100 million
over the
four-day
Memorial
Day
weekend

On its
opening day
it earned
$26.4
million,
which
includes
previews,
which was a
bit below
their goal of
$80 million
for their
opening.

Out of
Country Box
Office Sales:

Grossed $388.5
million in other
territories
around the
world besides
North America

Outside North
America, X-Men:
Apocalypse was
released one
week before the
United States in
76 markets, and
grossed $101.5
million from
20,796 screens

It broke
opening records
for Fox in the
Philippines
($4.9 million),
India ($3.4
million),
Indonesia ($3.1
million),
Singapore ($2.8

Its top openings

were the United
Kingdom ($10.5
million), Mexico
($8.6 million),
Brazil ($6.6
million), Russia
($6.5 million)
and France
($5.9 million).

X-Men:
Apocalypse
Official Movie
Poster
This movie poster features the main
cast of this film whom are: Jennifer
Laurence, James McAvoy, Michael
Fassbender, Oscar Isaac, and Alexandra
Shipp.
This movie is marketed towards people
who are interested in action and are a
fan of the X-Men series.
Some giveaways this is an action movie
are that the characters all have intense
facial expressions, they are wearing
clothing that demonstrates that they are
going to be involved in combat, and the
armor that the men wear in the poster.

Production of X-Men: Apocalype

The film was announced by Bryan Singer in December 2013 via

Twitter, before Days of Future Past was released to theaters

Principal photography commenced on April 27, 2015, in Montreal,

Canada.

In late August, the first-unit production for the film wrapped.

Additional filming took place in January 2016.

Australia-based Rising Sun Pictures provided, as it did for X-Men:

Days of Future Past, the effects for Quicksilver's time-stopping, quick
motion effects in the mansion rescue scene, and also other effects,
including when Cyclops splits Professor Xavier's favorite tree in half.

Aerial footage of snow-capped mountains as Stryker traveled in his

helicopter to the secret base was provided by SmartDrones of St.
Albert, in Alberta, Canada

Marketing
for
X-Men
Apocalypse
In July 2015, Singer, Lee, Hugh Jackman and cast-members McAvoy,
Fassbender, Lawrence, Isaac, Hoult, Munn, Peters, Smit-McPhee, Turner,
Sheridan, Shipp, Condor, Till and Hardy gave a presentation at the 2015 San
Diego Comic-Con International, together with the release of the film's first
teaser poster, featuring En Sabah Nur and a wreckage of the X-Mansion.

This is important for the marketing, since X-Men originated as a comic book
series, a large part of the audience are going to be that of comic book readers,
so them attending a Comic Book Convention is appropriate.

In October 2015, Mars Chocolate partnered with 20th Century Fox for the
marketing of the film, using M&M chocolates in their promotional materials.
The deal included retail displays and special packaging markings, TV and
cinema commercials, and social media posts featuring M&M's characters mixed
with elements of the X-Men. The first image of M&M candies wearing Storm
and Magneto costumes was released on the day of the announcement.

In December 2015, Kia Motors collaborated with 20th Century Fox to create a
custom Kia Sportage to promote the film. Designed after Mystique, one of the
main characters of X-Men Apocalypse, and the car was revealed at the 2016
Australian Open.

Distribution of X-Men Apocalypse

X-Men: Apocalypse had its world premiere in London on
May 9, 2016. The film was released in 20,796 screens
across 76 international markets on May 18, 2016
This occurred one week before the debut that North
America had for the film.
Apocalypse was issued both 3D and 2D formats, and in
IMAX 3D in select international markets
The film was released by 20th Century Fox Home
Entertainment on digital download on September 9, 2016,
and on DVD, Blu-ray, 3D Blu-Ray and 4K Ultra HD Bluray on October 4, 2016.

Second Case Study:

Jurassic
World
Directed by Collin Trevorrow

Produced by Frank Marshall and Patrick

Crowley

Screen play by Derek Connolly, Colin

Trevorrow, Rick Jaffa, Amanda Silver

The storyline was created by Rick Jaffa and

Amanda Silver

Jurassic World was released on June 12, 2015

in over 60 countries.

Box Office Jurassic Park

Box Office in
North
America

Jurassic World
grossed a
total of
$652.3 million
in North
America

It opened on
Friday, June 12,
2015 in 4,274
theaters and
earned $81.9
million on its
opening day,
marking the
fifth-biggest
opening day
and fifthbiggest singleday gross.

The first film in

cinematic
worldwide total history which
of $1.670 billion had generated
over $500
million in a
single weekend,
and was the

Box Office in
$1.018 billion
Other Countries overseas for a

It set a record
for the
largest
secondweekend
gross,
dropping by
49% to $106.6
million and it
topped the
North
American box
office for
three
consecutive
weekends.
It had the
biggest opening
day of all time
for Universal in
Hong Kong; the
second-biggest
in Australia,
France,

In total
earnings, its
largest
markets
outside of the
U.S. are China
with $228
million
followed by the

Production
Principal photography and production began on April 10,
2014, at the Honolulu Zoo in Hawaii. Filming continued
for four weeks on Oahu. At the end of April, filming took
place at the Hawaii Convention Center. Filming moved to
Kauai on May 15, 2014, and concluded there on June 6,
2014.

Filming resumed that day at New Orleans' abandoned

Six Flags theme park; filming continued there for
approximately two weeks. Jurassic World's Main Street
and boardwalk, measuring 300 feet by 200 feet, was
constructed in the Six Flags parking lot, but the theme
park itself was not used for filming.

Production
Filming was scheduled to remain in Louisiana for eleven weeks.
On June 30, 2014, filming took place at Louis Armstrong
International Airport in New Orleans; actors Nick Robinson, Ty
Simpkins, and Judy Greer were reported to be present. An
evacuation scene was filmed at the Audubon Zoo in New
Orleans.Swamp scenes were filmed in Slidell, Louisiana

A majority of the filming in New Orleans took place at Big Easy

Studios inside NASA's Michoud Assembly Facility complex in East
New Orleans. Jurassic World shot in Louisiana to take advantage
of the state's tax incentives, making it the first film in the series not
to be shot at studios in Los Angeles. On August 5, 2014, director
Colin Trevorrow announced on Twitter that filming had wrapped
after a 78-day shoot.The film was shot under the codename of Ebb
Tide, a title chosen by Spielberg before Trevorrow was hired.

Technology
Jurassic World is the first film in the series without the involvement
of Stan Winston, who died in 2008. Instead the animatronic
dinosaurs were handled by Winston's former alumni at Legacy
Effects, many of whom had worked in the previous three films.
Ultimately, Legacy Effects contributed lighting reference models as
well as a practically built animatronic Apatosaurus that was used
for a sequence filmed in Hawaii.

Visual effects supervisor Phil Tippett and Industrial Light and

Magic also returned to create CGI dinosaurs.While Tim Alexander
served as visual effects supervisor, Jurassic Park supervisor
Dennis Muren provided various advice to the ILM crew, such as
how to light the dinosaurs

Technology
The computer generated dinosaurs were created using
performance capture, using human actors to perform the
dinosaurs' movements. Developing the raptors had the
collaboration of Image Engine, which finished the scenes
using the motion capture information and ILM's dinosaur
models. Legacy Effects also provided one of the full-sized
raptor models built for Jurassic Park to the ILM crew as
reference.

Distribution
Jurassic World was released on DVD, Blu-ray,
and Blu-ray 3D on October 20, 2015. Upon
release, it sold nearly three million Blu-ray and
DVD units in its first week, making it the highestselling home entertainment live-action film both
for Universal and of 2015.

At the end of 2015, it was named the secondhighest selling video of the year in the UK, selling
1.05 million copies since its release. It was the
third-highest-selling DVD and the second-highestselling Blu-ray in the country.

Official Poster for Jurassic World

Movie

Marketing
This poster appeals to various types of fans,
such as audience members that enjoy action,
suspense, and those who are a fan of the original
Jurassic Park series.

The poster features the main subject of the

movie-the dinosaur rex, which appeals to the fans
of the Jurassic Park series.

Marketing
People appreciated the darker side of Jurassic Park in
some parts; in others it was a four-quadrant movie. In
places like South Korea and Japan it was all about the
experience and the wonder of an actual park being
opened and what would that look like and the science
appealed to some markets.
The marketers took into account of the audience they
were appealing to, and tried to market towards those
demographics.

Work Cited
"Jurassic World." Wikipedia. Wikimedia Foundation, n.d. Web. 21 Nov.
2016.
"Jurassic World." Jurassic World. N.p., n.d. Web. 21 Nov. 2016.
<http://www.jurassicworld.com/home>.
"X-Men: Apocalypse." Wikipedia. Wikimedia Foundation, n.d. Web. 21
Nov. 2016. https://en.wikipedia.org/wiki/X-Men:_Apocalypse
"Universal Studios Hollywood." Wikipedia. Wikimedia Foundation, n.d.
Web. 21 Nov. 2016.
<https://en.wikipedia.org/wiki/Universal_Studios_Hollywood>.