MONEY

~ ticket to
Nirvana!?

Demographics
World population :
7,000,000,000
Around 86% - firm believers
in some form of religion
Market Size : 6,020,000,000
customers!

STP of Religious Industry

Segmentation: Affluent, middle class, low income

Target: Everyone (barring Non-religious folks) .

Positioning:

Five star praying facilities for affluent ISKCON

Ease of praying for middle class special

darshan

Low priced goods but high scale - Prasad

Development and
Sustenance
New products and services

Seasonal Devotion

Customer Retention

Innovation in cost saving

Scaling up

Religious
Tourism

Mecca Pilgrimage
Sabarimala/Tirupathi
Somanth temple
Kashi / Varanasi
.
Himalaya trips
Vatican

Donations : Turning Black to

White
Unaccounted money
Zakat funds who gets the help?
.
Money trails often lead to anti-social
establishments
Dummy organizations associated with
religious groups

Oldest Establishment : The

Vatican

Ordered hierarchical structure

Supported by people in Power
.
How rich is Vatican?
Anti-Capitalism campaigns
Pope : Worlds Best CEO?

Religious Establishments
Colleges and Hospitals
Missionary schools
Amrita group of Institutions
Who can afford it?
Mata Amritanandamayi- Controversies

Modern Marketing in
Religion

Auctioning of Offerings
OnlinePrasad.com
Online ticketing, Jump the queue system
Credit card swipe facilities

The Good Side

Gurudwaras Food for all

Similar practice in a few Hindu temples

.

e.g.. Guruvayoor, Murudeshwara temple

Syncretic shrines that fosters unity

e.g.. Sabarimala, Ramdev Pirs Mausoleum in

Pokhran

A few good men Dont claim to be gods or god

men

unique thought process

Conclusions

Evolution of Religion

Religion-Money-Politics; Nexus of evil?

.

Everyone a victim : Rich, Poor, Educated, Illiterate,

Young, Old

Our Purpose :

Not to insult, but to encourage

objective thinking