Professional Documents
Culture Documents
A Presentation ON Print Media
A Presentation ON Print Media
PRESENTATION
ON
PRINT MEDIA
INTRODUCTION
With a sort of boon coming in the world of print
communication with the availability of printing
press, telegraph, telephone and telex, the publishing
industry made hey while the sun was shining
The first hundred years was the time when the print
industry tried to comprehend the new situation and
shaped itself into a regular and formal sector but from
the start of the 19th century, print media in most
countries started specializing in certain areas.
Cond...
Since business in the form of advertisements in the print
was also flourishing, the media enjoyed a great deal of
financial comfort and provided jobs to tens of thousands of
people across the globe.
James Augustus Hickey is considered as the "father of
Indian press" as he started the first Indian newspaper from
Calcutta, the Calcutta General Advertise or the Bengal
Gazette in January, 1780 and thus the history of Indian
Print Media started from the very same year.
Cond
making a longer impact on the minds
of the reader, with more in-depth
reporting and analysis.
The role of magazine and newspapers in the advertisers media plan differs from
that of the broadcast media because they allow the presentation of detailed
information that can be processed at the readers own pace.
The print media are not intrusive like radio and TV, and they generally require
some effort on the part of the reader zines are often referred to as highinvolvement media.
Over 80 percent of U.S. house-holds subscribe to or purchase magazines, while
the average household buys six different magazines each year
TYPES OF NEWSPAPERS
The traditional role of newspapers has been to deliver
prompt, detailed coverage of news as well as to supply
other information and features that appeal to readers.
Daily newspapers
Weekly newspapers
National newspapers
Special audience newspapers
Newspaper supplements
Newspaper supplements
ADVANTAGE OF NEWSPAPERS
Newspapers have a number of characteristics that make
them popular among both local and national advertisers.
These includes their:extensive penetration of local markets
Flexibility
geographic selectivity
reader involvement
special services.
LIMITATION OF NEWSPAPERS
The limitations of newspapers include their:Poor reproduction
Short life span
Lack of selectivity
clutter
CLASSIFICATION OF MAGAZINES
Consumer magazines
Farm publication
Business publication
Consumer magazine
Business publication
Farm publication
1995
2010
28%
35%
Advertisement
%
Editorial %
1975
46.5
53.5
1990
50.7
49.3
1995
49.1
50.9
2000
50.3
49.7
2005
47.2
52.8
2010
54.1
45.9
ADVANTAGE OF MAGAZINES
Magazine have a number of characteristics
that make them attractive as an advertising
medium.
Strengths of magazines include their
selectivity
excellent reproduction quality
creative flexibility
performance
prestige
readers high receptivity and involvement
services they offer to advertisers.
DISADVANTAGE OF MAGAZINES
Costs
Limited reach and frequency
Long lead time
Clutter and competition
THANK YOU