Submitted by:Tanya Nagpal

Srishti Bhatia
Apoorva Sahu

Introduction
Collaborating Marks & Spencer the Indian Grill
Room
Coming up with a new fine dining restaurant,
British Bhog
To provide our customers with fusion of Indian
and British cuisine

Brand Elements

Brand Promise
British Bhog promises its customers to offer quality
food along with the flavors of two countries (India
and Britain). It is a fusion cafe, where guests enjoy
a blissful experience through the finest IndianBritish fusion cuisine.

Brand Archetype
Creator
Also known as Innovator or Artist

Brand Identity Prism

Picture of Sender
PERSONALITY
Traditional,
Innovative, Long
heritage

PHYSIQUE
High quality
Logo

CULTURE
British-Indian
fusion, Unique
lifestyle

RELATIONSHIP
Externalization
Trust

SELF-IMAGE
Prestige,
Luxury

REFLECTION
Modern, Elite
Picture of
Receiver

Internalization

Marketing Brief
British Bhog is a fine dine restaurant which is a
fusion of British and Indian food. Our aim is to
not only focus on maintaining quality but also
establishing a strong image in mindset of the
customer.

Objective of the Marketing Plan

Our main objective is to create brand recognition
in the market. Our goal is to explain to our target
audience, who we are and what we provide and
to create a preference for fusion food i.e. British
food with an essence of Indian spices.

Menu

Target Audience
People residing in Delhi NCR.
Age: 20-34
Income: upper middle & high income group.

Parameters
Food bloggers
Social Media Platforms like Facebook, Instagram
Pamphlets at Marks and spencer and Indian grill
room stores and restaurants
Tying up with Zomato
Food magazines (Example: Delhi Food)
Tourist places and websites.

Competitive Analysis
competitors

Farzi cafe

Indian accent

British Bhog

Cuisine offered

French inspired
dcor,
Indian cuisine
experimented
with flavors from
different parts of
the world.

Indian cuisine
using exotic
ingredients from
all over the world.

fusion of British
and Indian food.

3500

3000

Price (average
cost for two)
Promotions

2500

Social media

Social media

Social media,
food magazines &
pamphlets.

Brand Guidelines

Ground & First floor Marks & Spencer

Second floor-British Bhog

Bar & Cash counter