ITC Limited

Enduring Value

Presented B
Mohit
Gagan
Anup
Namrata
Suneel

HISTORY
ITC was incorporated on August 24,1910 under
the name of IMPERIAL TOBACCO COMPANY
of India ltd.
In 1974 companys name was changed to
INDIAN TOBACCO COMPANY LTD.
From September 18,2001, companys name has
effectively become ITC Ltd.

ABOUT THE COMPANY

Diversified group of companies with operations
in various industry segments from cigarettes
to apparels.
Annual turnover is of the order US$2.4 billion
One of the largest retailing network in the
country
Ranked 8th in the ET 500 survey.
Products Cigarettes, hotels, apparels, paper,

ITC IS RATED AMONG THE

India's `10 Most
Valuable (Company)
Brands', by the
Economic Times.

World's Most
Reputable
Companies by Forbes
magazine

among Asia's 50 best

India's Most
performing companies
Valuable
Companies by
by Business Week

Business Today.

FMCG &
CIGRATES

HOTELS & Agri Business

I.T.

PAPERBOARD &
PACKAGING5

Product Mix of ITC Ltd

FMCG
Cigarettes
Foods
Lifestyle
Retailing
Education
& Stationary
Safety
Matches
Agarbaties

Hotels

Paper boards &

Packaging
Paper Boards
Packing

IT

AgriBusiness
Leaf
Tobacco
Agri
Commodit
ies
eChoupal

Hotels & Tourism

ITCs Hotel
Business
1.ITC made its entry into the HOTELS business in
1975 from chennai.
2.It consists of over 70 hotels across India
3.These include super deluxe and five star hotels,
heritage palaces, havelis and resorts and full
service budget hotels.

CLuaxtuergyory IBTrCanHdotel:LuxuryColection"PMosaintsioonnisnogfLuxury"

FMCG PRODUCTS
1. CIGARETTES
2. FOODS
3. LIFESTYLE
RETAILING
4. PERSONAL CASE
5. EDUCATION AND
STATIONARY
6. SAFETY MATCHES
7. AGARBATTIS

FMCG - Cigarettes

ITCs Cigarettes Business

1.Market leader in India.
2.Highly popular portfolio of brands includes
Insignia, India Kings, Classic, Gold Flake, Silk
Cut, Navy Cut, Scissors, Capstan, Berkeley,
Bristol and Flake.
3.Extensive FMCG distribution network
1.Direct servicing of 85000 markets &
2.Nearly two million retail outlets
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Upper Class Brands: Insignia, India

Kings and
Classic,
Berkeley
Middle Class Brands: Gold Flake, Silk cut
and
Navy cut, & Scissors
Lower Class Brands: Bristol, flake, &
Capstan.

FOODS

The Foods business is today

represented in 4 categories in the
market. These are:
1. Ready To Eat Foods
2. Staples
3. Confectionery
4. Snack Foods

13

1.Kitchens of India
pickles, masalas, curry
pastes, ready made
foods

2.Aashirvaad atta, salt,

paste, chilli powders

AASHIRWAD
FLOUR
MIXES
Aashirwaad
Select atta
Chakki atta

SPICES

Chilli powder
Turmeric
Ccoriander
Pickle mirch

INSTANT

Gulab jamun
Rava idli
Rice idli
Rice dosa
Khaman

dhokla
Rasmalai
Vada mix

KITCHEN OF INDIA

CURRY PASTES
BIRYANIS

CONSERVES
DESERTS

CHUTNEYS

Butter chicken
Strabbery & mint
Shredded mango
Noormahal
Jodhpuri
Fish curry
Pineapple & green Mango & jeera
Moong dal
Dum Aloo
pepper
Mango & garlic
Pulav halwa
Apple & Cinnamon
Awadhi
badam halwa

Bohri
Yakhni

3.Sunfeast biscuits, cakes,

pasta
4.mint-o toffees5.Candyman eclairs, fruity,
different flavours
6.Bingo! chips and snacks

FOODS
Mint
Candyman
Minto cool blue
fun
Minto fresh
Butter scotch licks
Orange mint
Eclairs
Lemon mint
Natkhat mango

Fruit

SUNFEAST
BISCUITS
SPECIAL SNACKY GLUCOSE
BAKERY FIT-KIT
Butter
Chilli
Orange
Coconut
Vitamin
Cashew
flakes
Milky magic
Butter nut
Multigrain
Crunchy Classic Nice
Butter scotch
Coconut salted

DREAM-CREAM MARIE

Choco

GOLDEN

Orange

Vanilla
Orange
Milk cream

PASTA:
MASALA FLAVOUR: Cheese, pizza, chicken, & benne vita

LIFESTYLE RETAILING
WILLS LIFESTYLE- THE
FASHION DESTINATION
INCLUDES-Wills Classic
work wear ,Wills Sport
relaxed wear, Wills
Clublife evening wear
,Wills Signature, John
Players
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LIFE STYLE RETAILING

WILLS LIFE STYLE

Wills Classic
Wills Sports
Wills Clublife
Wills Signature
John Players

PERSONAL CARE
Products- Fragrances, shampoos,
shower gels, conditioners, beauty
bath soaps.
ITC's Personal Care portfolio under the
'Essenza Di Wills', 'Fiama Di Wills',
'Vivel Di Wills' 'Vivel UltraPro', 'Vivel'
and 'Superia' brands has received
encouraging consumer response and
is being progressively extended
nationally.
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PERSONAL CARE

VIVEL DWILLS

ESSENZA WILLS

SUPERIA

FIAMA DWILLS

SOAPS
EVERYDAY MILD
SHEER RADIANCE
AQUA BALANCE
YOUNG GLOW
SATIN SOFT

SHEER CREAM
SOAPS
FRAGNANT FLOWER SILKY STRONG
SOFT SANDAL

SHAMPOO
SHINY BLACK
VIBRANT GREEN
SHAMPOO
SHINE & GLOW
SOFT & FRESH

EDUCATION AND STATIONARY

1.ITCs stationery Brands are
marketed as Classmate and
Paper Kraft.
2.Expressions Greeting Cards.

3.CLASSMATE-Indias
truly largest National brand

SAFETY MATCHES AND

AGARBATTIS

1. Include popular brands like

Mangaldeep,
2. Aim, Aim Mega and Aim
Metro.

ITCs Information &

Technology Business

1.ITC InfoTech, a global IT services

company, is today one of Indias
fastest growing IT and ITES
service providers.
2.Providing outsourced IT
solutions and services to leading
global customers.
3.ITC InfoTech has a strength of
over 2,000 employees and
delivery centers across North

28

4.Asia-Pacific that serve

Fortune-listed companies in
42 countries.

5.ITC InfoTech conforms to the

highest standards in
international process Quality.

Paperboards, Paper
&
Packaging

ITCs Paperboard business

1.ITC's Paperboards business has
a manufacturing capacity of over
360,000 tones per year.
2.India's market leader across all
carton-consuming segments
including cigarettes, foods,
beverages any many more.

3.ITC is a front-runner in
introducing environment-friendly
Elemental Chlorine Free (ECF)
technology
4.It is the first-mover in the field
of collecting and recycling postconsumer waste from residential
localities, corporate and
educational institutes

ITC's Paperboard products

include :
1. packaging boards - coated folding
box boards,
2. solid bleached sulphate boards,
3. white lined chipboards,
4. liquid packaging boards,
5. poly extruded coated boards for
food and barrier packaging
6.cast coated papers and boards

Agri Businesses

ITCs Agri-Business
1. ITC's International Business
Division
( IBD) is the country's
second largest
exporter of agri-products with
exports of over Rs. 1000 Crores (Rs.
10 billion).
2.IBD domestic sales of agri-products
are in excess of Rs. 1500 Crores (Rs.
15 billion).

IBD currently focuses on exports

of :
1. Feed Ingredients Soyameal
2. Foodgrains - Rice (Basmati & Non
Basmati), Wheat, Pulses
3. Edible Nuts - Sesame Seeds, HPS
Groundnuts, Castor oil

4.Marine Products - Shrimps and

Prawns
5.Processed Fruits - Fruit
Purees/Concentrates, IQF/Frozen
Fruits,
Organic Fruit Products, Fresh Fruits
6.Coffee & Spices - Coffee, Black
Pepper, Chilly, Turmeric, Ginger,
Celery and other Seed Spices

ITCs E-choupal
1.IBD starts e-choupal for the Indian formers:

Over 38000 villages linked through around

6400 e-Choupals

Servicing over 3.5 million farmers

Formers sell their products directly to the

company

12 Choupal Saagars operational; 8 more to be

launched shortly (40 nos. over the next 18 months)

e-Choupal

1.To Tackle
Challenges

2.e-Choupal
unshackles

Fragmented farms

low investment
low productivity
Weak infrastructure weak market
orientation
Involvement of
low value addition
various
low margin
intermediaries
low risk taking
ability
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42

43

Dominance & Revenue

Segment

Dominance

Contribution
Revenue
PBIT

Cigarettes

70% share

77.0%
87.7%

Paperboards &
Packaging

No.1 in Asia

7.3%
10.7%

Agri business

1 largest exporter
in Asia

7.0%

3.7%

ITC group Rank

No.2

4.3%

5.4%

Hotels
FMCG(others)

20% Share of
Greeting Market ,
Aashirvad Atta is
No.1 in its
Segment

4.4%
-7.5%

The BCG Matrix for ITC

Ltd.

Stars

Hotels

FMCG- Others

Paperboards/
Packaging.
Agri business.
Cows

Dogs

FMCG-Cigarettes

ITC Infotech.

CONCLUSION

ITC is innovating continuously to marry

profit with social objectives. Chairman
Y.C. Deveshwar believes that the
...aspiration to create enduring value
for the nation provides the motive
force to sustain growing shareholder
value.

NO FULL STOP
FOR ITC!!
47