FACTS

Founded by Mr. Sam Walton in 1962 and incorporated on

October 31, 1969.
First store opened in Bentonville, Arkansas.
Today 6600 stores worldwide in countries.
It is an American public corporation & also largest public
corporation by revenue in the world.
1.3 million people working.
It operates under its own name in USA having operations in 50
states.
Runs
chain of large discount department stores and
membership required warehouses.
It has wholly owned operations in Argentina, Brazil, canada, UK
, South America & China and they are highly successful.
In Germany & South Korea they were not able to achieve
success.
On November 27 2006, Bharti Enterprises and WAL-MART
entered into joint venture of equal partnership to function in
the Cash and carry format.
By Aug. 2007- first store in India.

WINNING STRATEGY

Selling branded products at low cost.

Non dependence on any single vendor.

Reliability on its own distribution system.

REWARDS AND RECOGNITION

Year-2001

Fortune co. named Wal-Mart as the 3rd most admired

company of America.

The Financial Times and Price Water House Copers

ranked it as the 8th most admired company in the world.

Year-2002

Rated as the no. 1 company on the fortune 500 list

presented with the Ron brown award for corporate
leadership.

Strength

Weakness

Cost advantage
Low price & customer-oriented
Strong supply chain
People are key to success

Ignore store decoration

Since Wal-Mart sell products
across many sectors (such as
clothing, food, or stationary), it
may not have the flexibility of
some of its more focused
competitors.

Opportunity

Threat

Build its own brand

Put efforts on social welfare
better image
New locations and store types
Overseas markets

Other competitors
Intense price competition