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Sales Skills Success - Chukiso
Sales Skills Success - Chukiso
NGUYN TC
1. Tham gia 100% nng lng
2. Chuyn in thoi sang ch
chung, ch my bay hoc ch
tt my.
3. Mang li nng lng tch cc cho
nhau bng cch hifi, v tay.
Tr chi
Cho c lp chi tr chi u gi USB
ti liu PPT o to k nng bn hng
cho cc bn mun tr thnh Trainer
trong lnh vc chm sc khch hng.
Gi khi im l 222k.
Ai tr gi cao hn?
Cht gi cui. Thng nht gi bn 666
MC TIU SMART
S (Specific): mc tiu phi c th
M (Messurable): c th o lng
c
A (Achievable): c th t c
R (Realistic): phi thc t
T (Time bound): c thi hn r rng
MC TIU
Vic x MT nh hng n s TC v
gieo suy ngh gt cm xc, gieo cm
xc gt thi , gieo thi gt
hnh ng, gieo hnh ng gt tnh
cch, gieo tnh cch gt s phn.
SALES
What is a sale?
Asaleis theexchangeof a
commodityfor money or service in
return formoneyor the action of
sellingsomething.
SALES
What is a sale?
SALE = INCOME
BN HNG = THU NHP
Income= Business Development+
Personnal Development
I= BD+ PD
Cc cun sch nn c
TYPES OF SALES
Direct selling: bn hng trc tip.
Indirect Selling: bn hng gin tip.
ASK
A: Attitude
S: Skill
K: Knowledge
Thi l yu t quyt nh ly
c thin cm, s quan tm ca KH
gip bn ko v pha mnh.
TELESALES
the selling of goods or services over the telephone.
Vic bn hng ha v dch v qua in thoi
6 PROCESS OF SELLING
Ngi cu ton
Ngi tnh cm
mong mun c c s yu thch, tha mn nguy n vng c a
ngi khc v ha nhp vi con ngi v s kin trong cu c s ng
ca h. Ngi thuc nhm ny lun tm kim s trn tr ng, trnh
b coi nh.
Trit l sng:Ti cm thy mnh ang sng khi gip ng i
khc.
Bn hng cho h th no:Trong khi vi ngi Nhm 1, bn cn
ni chuyn thng thn, trc tip, v c th b qua mn kh i
ng th vi ngi Nhm 2, bn cn dnh thi gian tm hi u h .
Hi han v nh ca, cng vic Vic quan tm c n nh ng chi
tit nh s l nhng yu t h s nh gi cao b n v sau.
Vi ngi thuc nhm ny, bn nn lm nhng vic gip h nho
nh, v cn tp trung vo vic xy dng m i quan h v i h nhi u
hn, nng nhit hn.
Vi nhm ny, ng c tng tc. Tuyt i khng c ni bng
qu, chung chung. Hy by t li c m n h m t cch th ng
xuyn.
Ngi c tnh
Ngi c tnh mun kt ni su sc vi c th gii ni tm
ca ring mnh v ngi khc. H cm thy c sc sng trn
tr nht l khi h c thc s th hin cm xc ca mnh.
Trit l sng:Tm kim nhng tri nghim su sc v lin h
v mt cm xc; trnh b t chi hay cm thy thiu st.
Bn hng cho h th no: hy lm cho h cm thy khc
bit. Hy khen c style n mc ca h d cho bn thy phong
cch kh khc bit. Khi ng cm, h s sn sng chia s
hn.
Trnh t ra ni tri hn h. Ngi c tnh h mun ni tri v
l duy nht.
Ngi l tr
H thch thng tin, tri thc, v khng thch by t cm xc
mt cch r rng. Ngi Nhm 4 lun tm kim lm sao c
nhiu kin thc hn. V tm kim nh vy nn nhn chung h
rt logic. H em n cho t chc s khch quan ca mnh.
Vi h, mi th u phi c ngha.
Trit l sng:Theo ui kin thc v l tr, trnh s phin
nhiu.
Bn hng cho h th no:Hy tr chuyn v nhng s
thch tng ng vi h, ci m vi tng ca h. Khi ni
v sn phm, cn m bo tnh thc t v logic.
ng bao gi nghi ng v nng lc ca h hay thng tin h
a ra. Vi nhm ngi ny, t cu hi v s chnh xc s
khin h rt kh chu. Trnh t nhng cu hi qu ring t.
Ngi mnh m
Nhm 8 theo ui s tht, nh quyn lc, v c th s dng
nh hng ca bn thn mang n nhng iu tt p
Trit l sng:Lun tm kim sc mnh v s cng bng,
trnh s tn thng.
Bn hng cho h th no:Nn thng thn vi h, a ra
c mt tt v cha tt ca sn phm v nn trnh by mt
cch r rng vi h nh Mt l, Hai l.
Cn ng iu vi cm xc ca h, nhng phi lm cho h c
cm gic h l ngi ra quyt nh. ng c gng la gt
hoc cung cp thng tin thiu chnh xc cho h.
Ngi n ha
iu h mun l ha bnh, ha hp v nhng mi lin h tch
cc. H khng thch xung t, cng thng v nh x u xa.
iu d nhn din nhm ngi ny l khi hi h tra nay
n g, h s ni: n g cng c! H khng mun to ra
tranh chp hay khng ng thun ngay c trong nhng vic
nh.
Trit l sng:Tm kim s ho hp v thoi mi, trnh
xung t.
Bn hng cho h th no:Nn tp trung vo mt tch cc
ca sn phm. Ni chuyn mt cch chm ri v gn thng
tin bn ni vi nhng g h quen thuc.
ng gy p lc cho h, hay tm cch i u vi h.
LM TH NO BH TT NHT
B. LM TH NO BH
TT NHT
VIII.B quyt ca 1 chuyn gia bn hng
1.Vit ra mc tiu mt cch SMART v thc hin vt MTC
2.8 cch xy dng database KH: to dng mqh c; dng ph n
mm qut s; qu tng, ebook, DVD; email MKT; qung co
bng fb, youtube, google, zalo; danh b trn mng, trn card
visit; mua database; i cho.
3.Xy dng kch bn KH vi 7 bc ca 1 cuc gi chun
4.To c s tin tng ca KH qua PD: hnh thc, trang phc,
ngn ng c th, ng iu, ngn t, phong thi
5.Chm ch rn luyn
Cng thc: Result= Goal+ Action+ Practice
B1: Xc nh ngi cn gi
B2: Cho hi v xin php c ni
chuyn
B3: T gii thiu bn thn
B4: Nhn mnh vo li ch ca KH
trong cuc hn ny
B5: X l t chi
B6: Xc nhn li cuc hn
B7: Kt thc cuc gi.
ASK
A(Attitude): lc quan, tch cc, yu mn.
S (Skill): thng qua vic rn luyn 3V (Verbal 7%, Voice
38%, Video 55% i vi Sales direct)
(Verbal 14%, Voice 81%, Video 5% i vi Sales indirect)
K (knowledge): doanh nghip, xy dng thng hiu, chin
lc pht trin sn phm, bn hng,th trng,khch hng,
i th cnh tranh.
Thc hnh
Ti c mt cun sch rt hay mun
dnh tng bn no thuyt phc xem
ti sao ti nn tng bn? Hy gi tay
v ni ti.
BH y l g? Phi HNH NG
tht nhanh. Khi bn Hnh ng th C
hi s n
Hnh ng- Hnh ng- Hnh ng
Bi hc
Nhng ngi thnh cng, nhng ngi
bn hng chuyn nghip l nhng con
ngi ca hnh ng
HNH NG- HNH NG- HNH
NG
Thc hnh
https://www.youtube.com/watch?v=
kCtU0gKXukA
PHN NG
CA KHCH
HNG
LO NGI
T CHI
THI GIAN
GI C
L DO
PHN I
I TH
NGUN HNG
LNG NGHE
(2)
XC NHN
(5)
SUY ON
(3)
X L PHN
I
(4)
Thc hnh
https://www.youtube.com/
watch?v=T5ggc8rmwHc
SALES DIRECT
Th hin thng ip
% Ngn ng - bn ni g
=?
% Ging iu - bn ni ra sao = ??
% C ch - khng bng li = ???
Ngn ng 7%
C ch 55%
Ging iu 38%
Nguyn tc 3V TELESALES
Th hin thng ip
% Ngn ng Verbal- bn ni g
=?
C ch 5%
Ging iu 81%
Thc hnh
https://www.youtube.com/watch?v=
kMGujtK-YF8
Xem phim Si gi ph Wall
CC LOI NG IU
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Ti c g y???
NGH THUT NM BT TM L KH
1.
2.
3.
4.
Vit ra mc tiu.
Thc hin vt mc tiu.
T xy dng database KH.
Phi c to c s tin tng ca
KH qua trang phc, ging ni, ng
iu, ngn t, phong thi.
5. Chm ch rn luyn.
Gi bn thit b ch k s Viettel
Gi
Gi
Gi
-
MT CUC GI CHUN
7
6
5
Cm n v kt
thc cuc gi
Xc nhn li
cuc hn
X l t chi
4
3
2
Nu l do
& xin hn
T gii thiu
bn thn
Xc nh
ngi cn gi
Nhn mnh vo li ch
ca KH trong cuc
hn ny
61
63
7. Cm n v kt thc cuc gi
Xin cm n anh. Chc anh mt ngy vui v!
( Ch KH cp my trc )
64
1.Xc nh ngi cn gi :
4. Nu l do & xin hn :
Th o to trc tuyn ca HTC hin nay rt hay v cht lng,
nhanh v ng truyn v rt tit kim chi ph. Ch vi 1333 /
ngy cc bn c th hc ton, l, ha, sinh bt k u, bt
k lc no vi iu kin cc bn online internet 24/24. Chi ph ny
cn cha bng 1 chic bnh m chay. Qu r phi khng bn.
Vy mnh c th gp bn u giao th cho bn? Lc my gi
th tin hn cho bn nh? Nu bn xa c th chuyn khon vo
TK v mnh s ngay lp tc gi m th co cho bn. Cc k n
gin v tin li ng khng bn?
5. Cm n
Cm n bn Hng! Chc bn hc tp hiu qu v thi tt nh!
68
Ti
Ti
khng c
Nhu
cu
Bn
Lm
Ti
khng
c
TIN
Ti mua ri
Ti c
Ti
khng
thch
bo
him
B
con
lm
BH
ri
Hy gi ti liu
qua E-mail hoc
bu in i!
BH l la
o,
khng
mua
69
70
Ti
khng c
Vng, ti
rt hiu
mt iu l chng ai mun ph
X L
T
CHI
tin cho nhng iu m mnh cha cn.
Nhu
cu
71
Ti
X L T CHI
Bn
Lm
Vng, ti hiu.
Ti
khng
thch
bo
him
ti hiu.
X L T Vng,
CHI
Thng thng khng ai cm thy thch hay
quan tm n iu g khi cha tm hiu k
b n m h c th b tc ng bi
nhng thng tin tiu cc v khng chnh
thc t bn ngoi m nhng thng tin y
i khi khng chnh xc.
bit c BHNT c ging nh nhng
iu anh/ch ang suy ngh hay khng th
anh/ch vui lng cho ti mt cuc hn vo
lc..hay., khi no v u th tin
nht cho anh/ch vy?
73
THC TP X L T
CHI TRN IN THAI
X l : Ti khng thch BH