Global Marketing

Chapter 26
Ms. Keely

Global Business
Why do Global Firms exist
Transnational Companies (TNCS)
Global Marketing
IT in Globalisation

Features of Global
Businesses
Global Marketing
Global Brands
Standardised Products
Product Sharing
Technology

Reasons for the Growth in

Global Firms
Economies of Scale
Communication Networks
Transport Systems
Manufacturing Technologies
Free Trade
Need to Survive
Global ICT

Stages in the development

of Global Business
Indigenous Firms
International Firm
Transnational Corporation
Global Company

Global Marketing Mix 4

Ps
Product
Price
Place
Promotion

Benefits of Global Firms

Reduced Economies of Scale
Promotional Activities
Production in many countries
Latest Technologies
Research and Development
Minimise Tax Paid

EU Keywords &
Abbreviations

Global Business
Globalisation
Examples: Coca-Cola, McDonalds, Nike
Brands
IT Information Technology
Economies of Scale
Free Trade
Indigenous Firm
International Firm
TNC Transnational Corporation
Marketing Mix/ 4 Ps
Product, Price, Place, Promotion
USP Unique Selling Point
R&D Research and Design