West Shore Christian

Academy
Tyler Jenkins

Background
Private school located
in Mechanicsburg, PA
Founded in 1973 by
members of the Bible
Baptist Church in the
area
Fully Accredited in 1994
and again in 2004

Mission, Vision, Core

Values
develop, nurture, and equip students
to positively influence the world for
Christ.
Aims to be the first choice among
parents looking to invest more in their
childs education
Christ Centered Education, Importance of
the Person, Leadership and Character
Development, Significance of
Community, and Global Education.

WSCA Representatives

David Steinfield - Head

of School
Sabrina Luta - Director
of Marketing & Public
Relations

Location
Mechanicsburg, PA Shiremanstown, PA area
Cumberland County is
quickly growing with
homes, businesses,
different industries of
work
One of the highest per
capita incomes in
Pennsylvania.
Conveniently located in
between East and West
Shore - Easy to access for
families in both areas

Plans & Activities

Partnerships: Push The Rock Harrisburg, Messiah College, Bible
Baptist Church
Public Relations Writings - Newsletters
Parent Ambassador Program

WSCA Research
Charter Oak Research
Firm - 2013
General Population
Study, Market
Analysis, &
Admissions Study
Leading The Way
Strategic Plan
Five year plan
dedicated to better
serving internal and
external publics

WSCA Evaluation
Market Analysis conducted by WSCA
Opinion of Students/Parents
Leading The Way Strategic Plan
Enrollment Projections

Crisis Planning
Positive:
Extended and Detailed for Fire,
Weather, & Threats
Negative
Lacking in a specific set-up for
damage control

Personal Evaluation
Two-Way Symmetrical Model
Looking to benefit publics, as well as benefit from
publics. Wanting to interact (give & take) with its
publics.
Social Media Presence
Needs to be addressed and improved
Crisis Planning
Need to be looked into as soon as possible