Rohit

MARKET- GEOGRAPHY
STRATEGY

Local Market Strategy

Regional Market Strategy
National Market Strategy
International Market Strategy
Other Dimensions of MarketGeography Strategy

 Total market Mahindra

Mahindra supplies vehicles for every
purpose
From bikes, cars, tractors to Heavy
trucks
Multi mkt A glass bottle Mfg may
serve food indussry, brewing
industry, soft drinks & even gift &
novelty
Multi mkt Maruti suzuki

 Useful for seeking growth

Reduce dependance on small geo
base
Utilise exess capacity

Local Market strategy

It limited to Retailers & Service
organizations
Jumboking

Harvesting Captain cook , hamam, itc

Laggard Big cola
Strong commitment kohinoor basmati
Pruning Tata urea
Light mkt Seagram music cd
Local mkt Reliance metro, jumboking
Demarket mtnl landline to mobile
Pruning - Kinetic

Regional Market Strategy

Scope for business in 3-4 states
spread over the country
It provides compromise between
doing business locally & going
national
Easier to handle a region than entire
country
Helps achieving growth & gain
market share
May or may not affect profitability

 Eg
Yo bikes
Presense mostly in UP &
maharashtra\

National Market Strategy

It opens up opportunities of growth
It requires top management
commitment as it requires large
initial investment

International market
Strategy
It becomes the popular method of
growth After world war II
Provides additional benefits over &
above Domestic market