Case Study : Metro

Cash & Carry

By
Vijeta Gour
Abhi Kothari
Divya
Prakash
Sahil Kapoor
Shobit
aggarwal

Industry
analysis

Company
analysis

Elf
Initiative

Big Issues

Solutions

Solutions

Industry Analysis
Canadian retail industry represent the Canadas
second largest labor force
Intense competition- Tradition full line
department stores as well as Big box stores
Industry growing at CAGR 4% and department
store 3%
Retail industry growth in millions

Walma
rt

Best
buy
Home
Depot
Canad
a

450000
400000
350000319525.4 331143.4

346721.5

366170.7

389567.4

300000
250000
All retail trade
group

200000
150000

Department Store

100000
50000
0

2002

2003

2004

2005

2006

Competitors

Industry
analysis

Company
analysis

Elf
Initiative

About the Company

Vision: Sears is committed to improving
the lives of our customers by providing
quality services, products and solutions
that earn their trust and build lifetime
relationships
Established in 1953, Partnership
between Sears Reobuck and Robert
Simpson
Location- 10 Minutes drive from 93%of
Canadian
Types of stores- Core Plus, Core,
Satellite, Small
Merchandising strategy:
1) Recharging destination businesses
2) Improving category productivity and
profitability

Big Issues

Analysis

Analysis

Multichannel distribution model

(Click, Call or Come In)
RETAIL:
Full line departmental store
Appliances and mattresses
Dealer stores
Home stores
Outlet stores
Home Improvement showrooms
DIRECT
Catalogue:
Two dedicated distribution centers
Order delivery within 72 hours
NET
A leading shopping destination in Canada
An agreement with Amazon created an
enhanced online shopping experience

Industry
analysis

Company
analysis

Elf
Initiative

About the Company

Big Issues

Solutions

Solutions

Industry
analysis

Company
analysis

Elf
Initiative

About the Company

Big Issues

Solutions

Solutions

Industry
analysis

Company
analysis

Elf
Initiative

About the Company

Big Issues

Solutions

Solutions

Industry
analysis

Company
analysis

Elf
Initiative

About the Company

Big Issues

Solutions

Solutions