Consumerism

Presented By:- Arun Kant

Consumerism
Consumerism is a movement directed to protect
the consumer and ensure that the consumer
gets the best return in exchange for the money
he spend.
The term consumerism is related to consumer
movement in the mid 1960 by the concern
triggered by Rachel Carson and Ralph Naders
auto safety investigation and by then US
President Jhon F Kenndedys effort to establish
the consumer right to safety , to be informed ,
to chose and to be heard

Consumerism
The concept prescribe that all goals of
business including profit , must be
realized through the consumer
orientation and generation of
customer satisfaction

Factors responsible for imbibing the consumer

protection movement or Consumerism
1. Improper quality of the product
2. Unfair price
3. Non availability of the product (Improper
distribution)
4. Misleading through advertisement
5. Tax evasion
6. Violating laws (MRTP Act)
7. Adulteration
8. Improper weight and measure
9. Black marketing and profiteering

Government measures
In India the Government has taken a
number of measures to protect the
consumer interest. These measure
can be classified as
A. Statutory regulation of private firm
B. Development and expansion of the
public sectors

Government measures
A. Statutory regulation of private firm
The many important legislation enforced by the
Govt. to protect the consumer interest are as
follow
1. MRTP Act (1969)
2. Industries development and Regulation Act
(1951)
3. Essential commodities Act (1955)
4. Prevention of food ADULTERATION Act (1954
5. Indian Sales of Goods Act 1930

Government measures
6. Prevention of Black marketing and
Maintenance of supplies of essential
Commodities Act
7. ISI Certification Act (1952) AGMARK
8. Trade Mark and Merchendise Mark Act 1958
9. Agriculture product Grading and marketing
Act (1952)
10. Drugs Control Act (1950)
11. Indian standard Institute Certification Act
1952

Government measures
12. Standard of weight and Measure
(Packaged Commodities Rules 1977
13. Consumer protection Act (1986)
14. Import and Export Control Act 1947
15. Packaged Commodities (Regulation)
order 1975
16. The Drug and Cosmetics Act 1940
17. Foreign Trade (Development and
Regulation Act) 1992

Government measures
The MRTP Act 1969 and Consumer
Protection Act 1986 are great
relevance to consumerism and in the
consumer interest

Government measures
B. Growth and Expansion of the public
Our country characteristic by the co-existence of the
public , private , joint and cooperative sectors.
There is lot of significance in the growth and
expansion of the public sectors in India. The most
important objective of the public sector
undertaking is the enhancement of consumer
welfare by increasing production , improving
efficiency in production supply, to ensure the
availability of goods and service at fair price, to
reduce market imperfection and to prevent private
monopolies, improve the distribution system

Consumer Dispute Redressal

agencies
The consumer protection act provide
three tiers consumer dispute
redressal system which include
1. District forum
2. State commission
3. National commission