GROUP PRESENTATION

Kartika Cahyaningrum
Khairul Rahman
Melun Ruminten
Meydi Angkasa Pribadi
Rahmi Nurhayati Ningsih
Rendianto Dozer Imani

Concept & Definition

Con
su

Oriented toward
social interaction
networking and
information
exchange

Directi
on

Definiti
on

e
nt
i
l
a
i
s
So

n
io
t
c
ra

me
r to
C on
sum
er

SOCIA
SOCIA
LL
MEDIA
MEDIA

Purpos
e

Object

Platfro
m

ge Us
n e
co er r
nt at
en ed
t

In
te
rn
et

Definition :
Virtual Consumer to
consumer comunication
unpaid regarding a brand
ct r
Purpose
or product
e
j
Ob ume d
Interpersoal
ns rate
o
Communication
C ne
n
o
e
i
-G pin
Direction
O
Consumer to
Consumer

Platform
Traditional
Verbal
Communication

Online and Offline

Marketing Activities
Performed to Influence
consumers to past along
commercial messages to
other consumers

Directio
Directio
n
n

Definitio
Definitio
n
n

Viral
Marketin
g

Purpos
Purpos
e
e

Forward Of
Commercial
Messages

Business to
Consumer to
Consumer

Object
Object

BusinessGenerate
d
Commerci
al
Messages

Platfro
Platfro
m
m

Internet

BUZZ MARKETING
Direction
Consumer to Consumer
Definition
Definition
Peer
Peer to
to peer
peer
Communication
Communication
as
as a
a consequence
consequence
of
of viral
viral marketing
marketing

Purpose
Interpersoal Communication

Object
Business and
Consumer -Generated
Platform
Commercial
Internet & Traditional
Communication

E- WOM
Definition
Electronic Consumer to
Consumer Communciation
Regrading a Brand or
Product

Direction
Consumer to
Consumer

urpose
terpersoal Communication

Object
Consumer -Generated Opinion

Platform
internet

ViralAdvertising
Advertising
Viral

Definition
Purpose
Unpaid
electronic
(email,web,or
Forward of commercial advertising
social
media)
distribution
of
business
or
user
generated Object
or
consumer
advertisement from consumer to Business
consumer, based on ad content generated advertising
likeability,
entertainment
and Platform
rection
controversial
characteristic
usiness
to Consumer
to Consumer
internet

Viral Advertising

BEGGAR & SHOP OWNER

VIDEO

VIZER ADS
Content :
Touched audiences heart
The video tells a story of a homeless
man who got chased away by the
shop owner every day
Media :
FACEBOOK
YOUTUBE

VIZER PRODUCT

VIZER : BEGGAR & SHOP OWNER

OVER
31.825.141
VIEWS
SHARE ON
FACEBOOK

OVER
9.331.552
ON
YOUTUBE
Published on August 27,
2015