By: Maxim Vitkovsky

Silent Spring
Modern Agriculture
and Environment
Toxic Chemicals
Pesticides
Insecticides
Herbicides

Environmental
Pollution
Soil
Water
Air

Authors Rhetoric
Starts off very visual
The rest is mostly
logical/scientific

Facts
Real Stories
Research
Debunking Myths

Strong Emotional
Diction
Death
Toxic
Disease

Shift in Thinking
Ancient times
Emotion-based
Religion

18th-21st century
More and more
logic-based
Scientific proof

Shift in persuasion
techniques

Is it effective?
Yes
But
What about nonscientists?
Trust
Emotional Diction

Conclusion
Effective?
Yes
The science is
probably true.
Emotions always
get us.