PERFECT STORE

REFRESHER COURSE

Owned by: CD OPS IC PERFECT STORE TEAM

DTKPI: MUST-SELL SKUs & NPD/FOCUS

OSA% =
70%
SKUs
NPD% =
75%

Must-Sell & Focus/NPD SKUs have to be available in cabinets at all times

Refer to Audit Template of the month for the list of Must-Sell & NPD SKUs.

No Cornetto and Paddle Pop SKUs

KPI: PRICE

DT & LMT

Updated glasslid price sticker placed on cabinets glasslid.

Retailers price sticker is acceptable as well.
NPD Price Sticker
too!

Out of Home
(OOH)

Take Home
(TH)

Retailers
Freezer

DT

KPI: CABINET

CABINET LOCATION:

Make sure outlet name,

Cabinets must situated in good locations such as: entrance view, and check-out
counter is visible in audit
Impulse Triangle / Near check out counters (10ft)
photos!
Outside the store (where foot traffic is high)/ Visible from entrance

DT

KPI: CABINET

CABINET PLANOGRAM:
Correct cabinet arrangement (refer photo on the right)

Magnum at left

Cornetto on right

CABINET FILL:
Cabinet should be stocked to at least 50% at all time
New Guideline: Look at 50% of overall baskets, not
individual basket.
For example,
If the cabinet has total of 15 small baskets (refer
photo on the right), then to Pass Cabinet Fill, 8 small
baskets must be filled in with ice-cream SKUs (8/15 =
53%).
If all the baskets are only half-full, then take 2 halffilled baskets counted as 1 full basket.

Paddle Pop in
front

Extra note:
Planogram fail if
there is no Paddle
Pop/Magnum/Corn
etto in the
cabinet.

DT

KPI: CABINET

CABINET CARE:
Cabinet must be well maintained based on the following
standards:
Ice/Frost thickness must less than 1cm

Ice thickness more than

1cm

As long as the ice doesnt form over the basket line

No dirt or mold at the sides and corners

SHARE OF CABINET:
No foreign products inside Walls cabinet.

Foreign product inside

cabinet

DT

KPI: PROPOSITION

Target POSMs are available and visible in store

Updated Header Board Visual

(refer to Audit Template)

Sun Blind

Standee

Flaglines
Minimum 1 POSM in
store.

Remember that
Flaglines. Sunblinds,
and Standee are part
of Proposition POSM!

KEY POINTS TO NOTE

Ensure no OOS

Availability of price sticker for all

selling SKUs
NPD SKUs must be available in
cabinet
Correct placement of cabinet and
good cabinet maintenance

Enforce placement of correct POSM

Happy Auditing!