La coste is a high end apparel company founded in 1933 that sells high end clothing

,footwear,perfume,leather goods,watches,eyewear,and most famously tenniss shirt. In recent

times Lacoste has introduced a home line of sheeting and towels.

FOUNDED IN 1933
Lacoste is a French clothing company, founded in 1933 by tennis player Ren Lacoste and Andr
Gillier. The company can be recognized by its green crocodile logo Ren Lacoste the company's
founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court.

LOGO

Rene Lacoste was nicknamed the crocodile by the press after he

made a bet with the captain of the French Davis Cup team.
Apparently, Rene was promised a crocodile skin suitcase, something
that was very important to the team, should he win the match.
Though he lost the match, the public stuck with the nickname
crocodile and Rene then decided to have a crocodile embroidered
on his
blazer,
which
he wore
to the
court.
BRAND
GIVES
VALUE
TO THE
LOGO

The crocodile was made part of Lacostes brand identity. Though, its possible not to think of
Lacoste when you see or hear of a crocodile. The crocodile inevitably comes to mind whenever
you think of Lacoste.So technically there is no meaning (but a story) behind the Lacoste logo,
but it stands for something in the minds of the consumers. Some of you might argue that the
story and meaning are one nonetheless, both are not really about the brand itself but its
founder.

BRAND PORTFOLIO
MEN & WOMEN

KIDS

PRODUCT IDEOLOGY

This ideology is followed in all

the
products of Lacoste.

COLOUR CODE

The goal of the price policy is first to rebuild the blazon of the brand. The price of the clothing
is also in clear & logical
with its quality. Lacostes classic polo shirt was an innovation for both the sports and fashion
worlds.Today it continues to be more than just a best seller.Since 2003 over a staggering 68.8

TARGET AUDIENCE OVERVIEW

-Lacostes primary target audience would be young adults at the age of 25-34.A lot of their casual
wear is designed with this age rate and style in mind
-On the other hand, It also aims for the people that are higher up the socio-economic who have
social status and more money to spend
-Secondary targets audience for Lacoste would be tennis and golf players and generally people
who are interested in sports.
-Lacoste has recently released their live brand which is aimed at a slightly younger audience of
18-24 years.
-Market posistioning;luxury , sportive

SHOWROOMS
Lacoste operates a large number of Lacoste boutiques worldwide; located as concessions in
leading department stores and also as independent venue stores. In the United Kingdom,
Lacoste is available from many leading high-end shops including KJ Beckett and John Lewis
Partnership. Likewise in the United States, the Lacoste brand can be found in stores such as
Saks Fifth Avenue, Nordstrom, Lord & Taylor, Neiman Marcus, Bloomingdale's, Macy's, Belk,
Halls, and other independent retailers. In Canada, Lacoste is sold at Harry Rosen, Hudson's Bay
(retailer), its own boutiques, and other independent retailers. In Australia, it is sold at David
Jones, and Myer.

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